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UTM Generator
Enter the website URL and campaign information
fill out all fields marked with an asterisk (*), and the campaign URL will be generated for you below.
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Copy Generated UTM
Use this URL for the relevant source you want to be associated with the above parameters.
Information and examples for each parameter
The following table gives a detailed explanation and example of each of the campaign parameters:
Parameter
Required
Example
Description
Campaign Source
utm_source
utm_source
Yes
fb
Use campaign source to identify the primary site, publication, or other source
Campaign Medium
utm_medium
utm_medium
Yes
PaidSocial
Use medium to identify the channel or category such as Property Portal, Paid Social, or Direct eDM
Campaign Name
utm_campaign
utm_campaign
Yes
Project_Facebook
Campaign Name is used to differentiate between projects/campaigns, as such should include the project/campaign name as a minimum.
Campaign Term
utm_term
utm_term
No
TargetAudience_A
Term is used to delineate between placements or audiences within a particular source.
Campaign Content
utm_content
utm_content
No
HeadlineA_DescriptionB_CTA2
Content is used to identify the creative or message used. Typically this includes a primary image description/headline extract, description, sub-heading, and call-to-action.