Search
· Weekly spend has risen 40%, and clicks by nearly 30%.
· Lead volume also remains strong at 6 ($90 CPL).
· Firstly, increasing our spend, we have seen a spike in brand traffic (by 25%).
· Brand also contributed to 5 of the 6 leads.
· On top of this, after reducing spend in the last week of January (to stay in line with budget), we've returned spend back to normal.
· With this, we have boosted bids on Sandstone Point location terms (seeing clicks here rise 50%).
· 1 lead was achieved from these terms too.
Social
· Social leads remain strong, with 33.
· Albeit this is a slight dip from 43.
· Interestingly, while our ad engagement remained similar, generating over 1400 clicks - the conversion rate once on site fell 15%.
· This saw an increase in CPLs across all audiences.
· Notably, we pushed Brisbane spend last week (previously running at the best CPL). Again, the most leads came from this audience (14).
· The best CPL though, came from our Azira audience, targeting people visiting Bribie Island hotels - at $30.
· We have pushed more spend here.
· Looking at creatives, we saw the most leads (28) come from our "waterfront living" headline - compared to 3 from "resort style amenities".
Portals
· REA PP saw a drop in leads from 3 to 1.
· Native led remained fairly consistent with 6 (7 last week), at a stronger $180 CPL.
· REA Advertorial captured 1 lead this week (0 last week).
· A&D's listing saw leads rising from 14 to 20 this week, at a competitive $60 CPL.
Mobile
· Azira's activity has contributed to 758 clicks to the website this week.
· Compared to 644 clicks previous week.
· CPC decreased slightly from $2.19 to $2.01.
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