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Aria Property Group

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Dashboard Media Plan Implementation

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Casamia Weekly Report - 4th Oct

27 Sept - 3 Oct

Social:

Prior to activity finishing Sept 30th, 9 leads were recorded at a $150 CPL
The Lookalike audience achieved the top result with 6 leads at a $114 CPL
The remaining leads came from the Property Intender and Remarketing audiences, with Remarketing achieving a $116 CPL
The Pool creative remained the top performing ad with 6 leads at a $130 CPL
Additionally we saw the Sauna static achieve its lead at a $78 CPL

Optimisations:

As previously confirmed, Social activity has now ended

Search:

Prior to activity finishing Sept 30th, 3 leads were recorded at a $155 CPL
Notably we saw Brand terms achieve a $36 CPL with 2 leads recorded
Additionally Brand terms achieved a 32.9% CTR
The remaining lead came from Generic terms

Optimisations:

As previously confirmed, Search activity has now ended

Property Portal:

REA achieved 4 leads
AD recorded 0 leads

Casamia Weekly Report - 27th Sept

20 -26 Sept

Social:

Lead volume has maintained consistent volume in leads at 17 at $145 CPL
Audience wise, Lookalike remains the main lead driver with 12 leads at $103 CPL
Creatively, the Pool Static and Lounge View are the strongest lead drivers.

Optimisations:

Remarketing has not converted this week, we will keep an eye on this for another week and potential shift budget into prospecting audiences.

Search:

Leads slightly dropped this week from 4 to 2
Brand converted 1 lead with the best CPL of $165 meanwhile the other lead was from a Location term.
Clicks were also strong across Surrounding Suburbs at 8.89% CTR

Optimisations:

Looking to maintain a consistent lead volume WoW, we will continue to spread budget across performing terms and look to increase bids around Surrounding Suburb terms are clicks are starting to increase.

Property Portal:

REA saw a slight increase in leads to 3
AD leads remained consistent at 2

Casamia Weekly Report - 20th Sept

13 - 19th Sept

Social:

Lead volume has increased WoW with 19 recorded at a $133 CPL
The Lookalike audience has recovered from last week’s drop in lead volume, up 11 from 4
The CPL for this audience has also improved at a $114 CPL from $313 last report
The Property Intender audience remains consistent with 7 leads
The External Carousel achieved 15 leads at a $102 CPL, in line with historic performance
Additionally the Bedroom creative achieved 2 leads, and the Exterior ground creative achieved 1 lead

Optimisations:

As the Lookalikes audience has recovered from a drop in lead volume, we will monitor in the following week if this remains consistent before shifting budget out of the audience.
Additionally we have actioned the creative refresh, with the full results to be reported on in the next report

Search:

Leads remain consistent WoW with 4 recorded
2 of these leads came from Location terms at a $192 CPL
These leads came from ‘west end property’ and ‘luxury apartments brisbane’ terms
Additionally we saw 1 lead each from Brand and Generic terms at a similar CPL

Optimisations:

Looking to maintain a consistent lead volume WoW, we will continue to spread budget across performing terms and look to reduce Surrounding Suburb terms as we haven’t seen results from these terms in the last few weeks

Property Portal:

REA remains consistent with 2 leads
AD leads have improved WoW from 2 to 8

Casamia Weekly Report - 13th Sept

6 - 12 Sept

Social

Lead volume remains consistent with 12 leads at a $210 CPL.
Brisbane Property Intenders keep top spot with 8 leads this week, up from 4 last week.
Notably the Property Intenders CPL dropped significantly from $215 to a strong $126 CPL this week.
Oppositely, our Brisbane Lookalikes converted to 4 at higher $313 CPL.
The Exterior Carousel continues to perform best, delivering 7 leads at a $185 CPL, compared to 5 leads at a $196 CPL last week.
Notably, the Exterior Static captured 3 leads at a stronger $158 CPL.
The 2 remaining leads came from the Bedroom creative.

Optimisations

Based on lead volume and CPL, we plan to shift more budget from Lookalikes to Brisbane Property Intenders, as it's converting at a more efficient CPL.
Remarketing did not convert this week, though CPL was strong last week. If results don't improve, we may also re-allocate the budget from Remarketing.

**Search **

Following optimisations, overall traffic increased by 40% with Location terms seeing nearly 70% more clicks and Surrounding Suburbs showing 40% more traffic too.
This led to a significant jump from 3 to 8 leads this week.
Brand remains consistent contributing in 3 leads at a $80 CPL.
Notably, generics search terms also converted to 3 leads from "apartments for sale brisbane" & "buy apartment brisbane".
Additionally, location "west end apartments for sale" and surrounding "property st lucia" search terms generated 1 lead each this week.

Property Portal

** **REA went down from 7 to 2 leads this week.

Casamia Weekly Report - 6th Sept

30 August - Sept 5th

Social:

After lead volume doubled last report, we’ve seen lead volume return to a consistent level with 12 recorded at a $218 CPL
This reduction comes from Brisbane Property Intender leads dropping down 3 from 9
Conversely, the Brisbane Lookalike audience has taken the top spot with 6 leads at a $215 CPL
Additionally Remarketing achieved 2 leads at a cost effective $110 CPL
For creative, the External Carousel remains the top performer with 5 leads at a $196 CPL

Optimisations:

Following feedback regarding lead quality, we have paused Interstate activity with remaining budget allocated to Brisbane and Remarketing

Search:

Leads have increased WoW with 3 recorded
All leads came from Brand terms at a $57 CPL
Overall traffic remained consistent, with Location terms seeing clicks double following our optimisations
While this did not result in additional lead volume, we saw Engagement Rate increase to 43.7% with this optimisation

Optimisations:

With last week’s optimisations implemented, we are looking to maintain this split in traffic sources from Paid Search

Property Portal:

REA saw a slight increase WoW with 7 leads

Casamia Weekly Report - 30th August

23 August - 29 August

Social:

Leads this week have nearly doubled, with 23 recorded at a $103 CPL
The majority of this spike came from the Brisbane Property Intender audience, up 9 leads from 2 at a $88 CPL
Surprisingly, with a reduced budget from the previous week Remarketing saw strong results, with 4 leads at a $45 CPL
Interstate audiences each saw 2 leads, with Sydney achieving a very cost effective $31 CPL
The External Carousel continues to achieve the top performance with 8 leads
Also, we saw the Bedroom View creative achieve 7 leads at a slightly more cost effective $109 CPL

Optimisations:

With this week achieving a strong result, we will monitor performance going into next week looking to keep this consistent
As we see Gold Coast property prices increase, it would be interesting to see a flow-over effect into the Brisbane area

Search:

Surrounding Suburb terms continue to see increased click volume, up 30% WoW
From this 1 lead was recorded from Paddington terms
Additionally we saw a lead come through from Location terms, at a more cost effective $170 CPL
While Brand terms did not convert this week, we saw a strong 31.6% CTR
Overall, Engagement Rate remains consistent at 38%

Optimisations

Generic terms haven’t seen performance in the last few weeks. We have retroactively looked to reduce bids here in favour of Location terms, looking to reduce overall campaign CPL

Property Portal:

REA remains consistent with 5 leads
AD saw leads double, with 6 leads

Casamia Weekly Report - 23rd August

16 August - 22nd August

Social:

Weekly lead volume remains consistent, with 12 in this report at a CPL of $208.
The Lookalike audience continues to generate the majority of leads, recording an impressive 9 in this report. Additionally we’ve seen CPL decrease to $133 (down from $190) following optimisations to budget split
After last reports surge in leads through the Melbourne audience, we have seen no leads recorded this week.
Although, we did see 1 lead come through the Sydney audience at a very cost effective CPL of $84
In terms of creative, we have seen the External carousel lead the charge with 6 leads throughout the week.
We have also seen the External Static & Bedroom view assets both record 3 leads.
Optimisations:
Following Remarketing’s reduced budget, we can see users are being exposed to our Remarketing ads on average 3 times down from 4. We will continue to monitor this into the following week

Search:

Optimizations throughout the week saw bids increased on our surrounding suburb terms after converting lead volume in the previous report.
Because of this, we have seen Surrounding suburb traffic increase by 76 clicks throughout this period.
Interestingly, we have also seen an extra 74 clicks come through our location terms, resulting in 2 leads being recorded.
With this, we have seen leads increase by 1 throughout the period. (3 leads last report)
It was pleasing to see 1 lead recorded through our St Lucia surrounding suburb terms.
The remaining leads have come through our Brand & Generic terms.
Optimisations:
Following the previous week’s optimisations, we will look to maintain this distribution of spend on terms

Property Portal:

REA PP's have been able to achieve 5 leads throughout the week.
AD remains consistent with 3 leads

Casamia Weekly Report - 16th August

9 August - 15 August

Social:

Leads from Paid Social remain consistent, with 15 recorded at a $175 CPL
The Lookalike audience remains the main lead generator with 6 leads at a $195 CPL
The Brisbane Property Intender recorded 4 leads at a similar CPL
Interestingly, we saw Melbourne leads increase 4 from 2 and at a cost-effective $46 CPL
Additionally, we’ve seen the Bedroom View creative take the top performing spot this week with 6 leads at a $80 CPL
The External Carousel is still performing well, with 5 leads

Optimisations:

Meta users in the Remarketing audience are being exposed to ads too frequently, with an average of 4 times this week. We will reduce budget here and direct to the Brisbane audiences looking to reduce Social CPL slightly as well

Search:

Leads remain consistent WoW at 3
Brand terms contributed 2 of these, at a $90 CPL
Additionally, we saw 1 lead from Paddington terms
Following optimisations to bids and traffic, we’ve seen Engagement Rate remain consistent WoW

Optimisations:

It’s pleasing to see CPL reduce WoW following our optimisations. We will maintain bids for now, however if Surrounding Suburb terms continue to convert we will look to pivot spend here.

Property Portal:

REA remains consistent with 2 leads
AD also remains consistent with 4 leads

Casamia Weekly Report - 9th August

2 August - 8 August

Social:

Leads remain consistent WoW with 15 at a $170 CPL
The Lookalike audience remains consistent with 7 leads at a $170 CPL
Additionally the Brisbane Property Intender audience has seen a slight increase with 4 leads at a similar CPL
The Interstate audiences remain cost-effective lead sources, with Melbourne seeing 2 leads at a $95 CPL, followed by Sydney with 1 lead at a $70 CPL
Regarding creative, the Carousel remains the top performer with 10 leads at a $155 CPL
Additionally, the Remarketing Rooftop Pool creative achieved 1 lead at $120 CPL

Optimisations:

With a full week of refreshed copy including the Project location, we’d be interested to see if Lead Quality has improved
Additionally, with the Remarketing audience running with additional creative, we will continue to monitor performance across each creative

Search:

Leads from Paid Search have seen a slight increase, with 3 recorded
These leads came from Brand, Generic, and Location terms
This result follows our optimisations to Brand and Generic terms, which saw clicks double WoW
With this increase in traffic, we’ve seen Engagement Rate remain consistent at 41%

Optimisations:

Looking to reduce CPL, we have begun reducing Generic term bids slightly to allow Location terms to perform

Property Portal:

REA remains consistent with 3 leads
Additionally, AD remains consistent following a spike with 5 leads

Casamia Weekly Report - 2nd August

26 July - 1 August

Social:

Leads remain consistent WoW with 14 at a $175 CPL
The Lookalike audience also remains consistent with 9 leads at a $120 CPL
Both Melbourne and Sydney saw 1 lead each, with Sydney achieving a $110 CPL
The Carousel creative continues its strong performance with 10 leads at a $140 CPL
Additionally the Bedroom View creative achieved its 2 leads at a $105 CPL

Optimisations:

The A|B test with project location included has concluded, with including location seeing a clear performance lead against not included. From this, we have included the project location in all Static creative headlines as of Thursday. While we are yet to see any leads following this change, the full results of this will be reported on in the following reports.
_Additionally, the Sydney audience has been down weighted, with Brisbane audiences upweighted _

Search:

Following a strong lead volume week, we’ve seen leads fluctuate with 1 recorded
This lead came from Generic terms at an $85 CPL
While overall clicks from Paid Search have seen a decrease to remain in line with budget pacing, we’ve seen Engagement Rate of users from Paid Search continue to increase WoW, reaching 48% (a flat 7% increase)

Optimisations:

We have retroactively begun to generate Paid Search traffic back to a consistent level, with focus mainly on Generic and Brand terms

Property Portal:

REA remains consistent with 2 leads
AD also remains consistent following a spike in lead volume, with 7 leads

Casamia Weekly Report - 26th July

19 July - 25 July

Social:

Leads remain consistent WoW with 17 at a $140 CPL
The Lookalike audience remains a strong lead volume generator with 13 leads at a $85 CPL
We also saw 1 lead from Melbourne at a $110 CPL
Regarding creative, the Carousel continues in line with historic performance to generate leads, with 14 at a $110 CPL

Optimisations:

As we are nearing the end of the Location included A|B test, we can see 1 lead has come through for the location included creative throughout this month at a stronger CTR (0.71% vs. 0.42%). From this we recommend updating creative to include the Location of the project in the ad copy.

Search:

Leads from Paid Search have seen an improvement this week, with 4 leads recorded!
3 of these leads are from Brand terms at a $125 CPL
The remaining lead is from Generic terms
Additionally, traffic to site from clicks have seen a 20% increase WoW in line with budget pacing
From this, we’ve seen Engagement rate increase to 41.7% (a flat 4% increase)

Optimisation:

Fixing the tracking issue mentioned in the last report has allowed us to optimise Paid Search more effectively. From this, we have retroactively looked to maintain Brand and Generic term while looking to slightly reduce Location terms

Property Portal:

REA stays consistent with 3 leads
AD has seen a spike with 9 leads

Casamia Weekly Report - 19th July

12 July - 18 July

Social:

Overall leads from Paid Social are up 19 from 13 and at a $135 CPL
The Lookalikes audience remains a large portion of the leads, with 13 at a $90 CPL
Additionally, the Brisbane Property Intender saw 5 leads after not converting last report
Notably the Melbourne audience saw 1 lead through the A|B test, with the Location included audience achieving this result
The External Carousel continues to provide leads, with 11 recorded
Additionally, we saw the Bedroom creative achieve its 5 leads at a strong $40 CPL

Optimisations:

_We have added Lead Form Opens But Not Submitted targeting to our Remarketing to expand that audience. The results of this will be reported on in the following report _

Search:

Overall traffic from Paid Search has remained consistent WoW
Notably, we saw Brand traffic nearly double with a strong 25.5% CTR
Overall Engagement Rate remained consistent this week with the additional traffic from Brand terms
Additionally, we can currently see close to 90% of users visiting the site are reaching the Lead Form. As this is a short site to navigate, a high percentage is to be expected.

Optimisations:

We have noticed a tracking drop off today (19/07) and have fixed the issue. To ensure no discrepancy between CRM data and App reporting data, could you please send over a CRM export of all leads from Paid Search since activity start (25/03), removing any personal identifiers?
Additionally, we have added Heatmap tracking as of 16/07, with more detailed comments to come in following reports

Property Portal:

REA remains consistent with 2 leads
AD also remains consistent with 2 leads

Casamia Weekly Report - 12th July

5 July - 11 July

Social:

The Construction Commencing copy across was live across all creative for the full reporting period
From this, leads have remained consistent with 13 at a $195 CPL
The Brisbane Lookalikes audience contributed to this spike, with 10 leads at a $110 CPL
Both Sydney and Melbourne also saw 1 lead each
Additionally, Remarketing saw 1 lead
Despite seeing no leads, the test audience with Brisbane location included is seeing 12% more Impressions and double the clicks
The External Carousel continues to perform with 8 leads, with the Bedroom View creative achieving its 2 leads at a $90 CPL

Optimisations:

If possible could you please provide any insights regarding Lead Quality since shifting copy messaging?
Additionally, the Brisbane Property Intender audience has been operating at a higher CPL than usual. We will monitor in the following week potentially shifting budget out to other audiences
Regarding the test audiences, we will continue to monitor for any insights during the test period

Search:

Following a spike in Search Volume and Traffic last week, we’ve seen these metrics return to pre-spike levels
Traffic remained consistent from Generic terms, however we saw Impressions increase by nearly 10% from our bid increases.
From this, we’ve seen leads fluctuate with 0 recorded
Engagement Rates and Average Session times both remain consistent WoW

Optimisations:

We will continue to prioritise Brand terms, while increasing traffic from Location and Generic terms
Additionally, the new Construction Commencing copy was live for the full reporting period

Property Portal:

REA recorded 2 leads this week
AD recorded 2 leads

Casamia Weekly Report - 5th July

28 June - 4 July

**Social **

Paid Social recorded 12 leads this week at a $205 CPL
The bulk of the leads volume came from the Brisbane Lookalike audience (6) at a $190 CPL
This is followed by the Brisbane Property Intenders at a similar CPL with 4 leads.
Additionally, the Remarketing audience achieved 2 leads
Carousel continues to generate lead volume, with 8 leads
Furthermore, the new Construction Commencing copy went live across all creative this Wednesday, which have seen 2 leads since

Optimisations:

We will continue to monitor the performance of the new copy
Additionally, we have an A|B test evaluating whether to include the Brisbane Location in copy vs. not including this. Specifically, we're hoping to see improved lead quality from the Location Included leads. We will update with any findings as they come over this month

Search

1 lead came through from Brand terms, specifically "casamia by aria"
Overall traffic remains consistent this period
Specifically, Location terms saw search volume double, leading to Clicks on Location terms double
Additionally, we've seen Engagement Rate of traffic from Paid Search remain consistent

Optimisations:

We are focusing on keeping Brand terms performing but are seeing low search volume on these terms.
Due to this, we are spreading budget across Location and Generic terms to maintain traffic to site

Property Portal:

REA went from 3 to 6 leads this week !
AD remains consistent with 4 leads recorded this week

Casamia Weekly Report - 28th June

21 June - 27 June

**Social **

Social leads are up, from 13 to 19 at a $130 CPL
Leads from the Brisbane Property Intender audience have jumped following a low week, with 7 leads (up from 2)
Furthermore, The bulk of the leads volume came from the Brisbane Lookalike audience (9) following our budget optimisation
Additionally, the Sydney audience achieved a cost effective 2 leads at a $65 CPL this week.
In terms of creative, the Carousel remains the top performer with 13 leads at a very strong $95 CPL

Search

Following last week's optimisations on Phrase campaigns, we increased clicks from Phrase campaigns by 70%
Overall campaign clicks also improved by 46% this week reaching over 450 clicks.
While this hasn't resulted in additional leads, we can see this extra traffic engaging with the webpage with Engagement Time and Rate remaining consistent

Property Portal:

AD achieved 3 leads following a no lead week
REA remains consistent with 3 leads

Casamia Weekly Report - 21st June

14 June - 20 June

Search:

Following last week’s optimisations search volume on Brand terms saw a 30% increase
This lead to a 50% increase on clicks on Brand terms
Overall campaign clicks also remain consistent WoW
While this hasn’t resulted in additional leads, we can expect the strong traffic to continue as we prioritise these bids

Optimisations:

Following the health check on terms last week, we cleared some not relevant terms from our Phrase campaigns. We can expect the performance of these campaigns to improve over time

Social:

The Carousel Creative continues its great performance this week, with 10 leads at a $110 CPL
Additionally, the Brisbane audiences achieved 8 leads at a $120 CPL
Furthermore, 1 lead came from the Remarketing audience
Overall, 13 leads were recorded this week at a $190 CPL down from 23
Clicks on Paid Social also remain consistent WoW

Optimisations:

Following WIP, we downweighted the Interstate audiences and upweighted the Lookalike audience.
With the Carousel creative outperforming the other 2 statics, we have seen CPL increase on these creatives WoW. The creative that we recommend turning off is the External Static as it has the most expensive CPL at $212. Can you please confirm that we can proceed?

Property Portal:

REA PP remains consistent with 4 leads
REA Native also achieved 1 lead
AD recorded 0 leads this week

Optimisations:

Domain PP expired June 18th, and won’t be renewed

Casamia Weekly Report - 14th June

7 June - 13 June

Search:

Clicks remain consistent across Paid Search
Despite increasing bids on Brand terms we have seen clicks decline due to search volume dropping this week by 40%
However, Location terms maintain their increased traffic from the previous week, and have seen a 1% flat increase in CTR following our bids optimisations
As a result, we’ve recorded 1 lead from Location terms

Optimisations:

We will continue to prioritise Location and Brand term bids
Additionally, we will also conduct a health check on terms across the account for any improvements there

Social:

Clicks have seen a slight increase WoW, reaching over 600 clicks
Additionally, leads are up 23 from 18 and at a $110 CPL
The Brisbane Lookalike continues its strong performance with 14 leads at a $65 CPL
Additionally, the Brisbane Property Intender audience achieved 6 leads, with the remaining leads spread across all other audiences
For creative, the External Carousel has taken top spot this week with 11 leads at an $80 CPL
Furthermore, while the External static creative achieved more leads (8), the Bedroom View creative achieved its 3 leads at the stronger $80 CPL

Optimisations:

It’s interesting to see the Carousel creative performing well compared to the other creative. We will monitor performance here to see if this will remain the case

Property Portal:

REA remains consistent with 3 leads
Domain recorded 0 leads
AD remains consistent with 2 leads

Casamia Weekly Report - 7th June

31 May - 6 June

Search:

Clicks have seen a 10% decline WoW as we divert spend towards historically performing terms
Notably, Location terms saw a 40% increase and Brand terms saw a 10% increase
From this, we’ve recorded 3 leads this week after reporting 0 leads previously
2 leads came from Brand terms at a $80 CPL, with the remaining lead from Location terms
Additionally, we’ve seen Engagement Rate increase to 43% with a flat 6% increase

Optimisations:

As we’ve seen results with Location and Brand terms, we will continue to prioritise those terms

Social:

Clicks have seen a 20% increase WoW, to just under 800 clicks
This increase largely comes from Brisbane audiences, contributing an extra 200 clicks
From this, leads from both Brisbane Property Intender and Lookalike audiences are up slightly
Notably, the Lookalike audience has achieved 11 leads at a $65 CPL
Overall leads remain consistent at 18
Regarding Creative, the External Static creative achieved the most leads (8)
Surprisingly, the Carousel creative achieved 6 leads at the stronger CPL of $80

Optimisations:

As mentioned in WIP, the Web Traffic campaign has been paused with budget diverted to the Lead Form Campaign
Additionally, the Description text of the Static creative was updated to just 4 Bed config with updated pricing. The results of which will be reported on in the next report

Property Portal:

REA PP remains consistent at 3 leads
AD remains consistent at 1 lead
After a solid result last week, Domain has recorded 0 leads

Casamia Weekly Report - 31st May

24 - 30 May

Search

Spend and traffic remained consistent from last week.
Unfortunately, no leads were recorded this week - compared to 2 last week.
However, it is typical to see lead volume fluctuations on Search, with users coming to the website at different stages in their buyer journey.
Positively though, we have seen brand traffic increasing by almost 50% this week, showing increasing interest for the development.
Typically, we see some users coming back on the website and converting at a later date, from a Search ad or even another channel.

Social

Following the budget reallocation between the website and lead form campaign last week, we have seen leads volume doubling, from 9 to 18!
This sits at a strong $120 CPL which is a 50% decrease from last week.
Notably, all the leads came from the lead form campaign once again - we have shifted more budget towards this campaign.
The Lookalikes were introduced last week and have achieved the most leads (8) at a strong $50 CPL.
Remarketing continues to perform at the highest CPL ($260) with 1 lead.
Therefore, we have shifted some budget out of Remarketing, adding to the Lookalikes.
In terms of creatives, External continues to achieve the best results, with 8 leads at a $60 CPL.

Portals

REA's profile lead volume went from 2 to 5 this week.
AD's activity recorded 3 leads (1 last week).
Domain leads increased from 0 to 5 this week! This is a strong $60 CPL.

Casamia Weekly Report - May 24th

17 May - 23 May

Search:

WoW Clicks remain consistent from Paid Search
Additionally 2 leads were recorded
These came from Brand terms, at a strong $55 CPL
Regarding Web Analytics, we’ve seen Engagement Rate increase by a flat 4% to 40.8%

Optimisations:

Generic and Location terms have seen strong traffic since focusing on increased bids, but as Brand terms are seeing Lead Volume, we will look to increase bidding here

Social:

Clicks from Paid Social remain consistent WoW
Additionally, leads remain consistent with 9
All leads came from the Lead Form campaign at a $95 CPL
The Brisbane Property Intender audience remains the top performer with 5 leads
Furthermore, the Lookalike audience went live May 22nd and has already achieved 2 leads at a $70 CPL
Remarketing also generated 1 lead
Regarding creative, External continues to generate the higher lead volume with 4 leads
With a full week of activity, the new Carousel creative also generated 2 leads

Optimisations:

As mentioned in WIP, the Social budget has been shifted more towards the Lead Form Campaign, which we will see the full results of in the next report
Additionally, with the Lookalike audience now live we will continue to monitor performance

Property Portal:

REA PP recorded 2 leads
AD remains consistent with 1 lead
Domain continues to report 0 leads

Casamia Weekly Report - May 17th

10 May - 16 May

Search:

Clicks have further increased WoW by 20%, to over 500 clicks
These clicks largely come from Location terms, contributing to 30% of clicks
St Lucia, and Bulimba terms have also seen increased clicks WoW, also contributing to 30% of clicks
Overall, CTR has been maintained at 10.1%
While no leads were recorded from Paid Search this week, we have recorded 1 organic lead
Additionally, we’ve seen Engagement Rate of users remain consistent WoW even with additional traffic

Optimisations:

With two weeks of WoW increases to traffic, we expect this to remain consistent in the following reports
Additionally, we will continue to optimise towards Generic/Location terms

Social:

Paid Social budget is pacing as per usual following last week’s spike in CPM
Additionally, leads remain consistent at 9 with a $250 CPL
All leads came from Lead Form, at a $80 CPL
The Brisbane audience has recovered following last week’s drop, recording 6 leads
The remaining leads came from Melbourne and Sydney
The External creative continues generate lead volume with 7 leads

Optimisations:

_Since Paid Social activity started, the Web Traffic campaign has been operating at a significantly higher CPL over Lead Form. to avoid CPL continuing on an upward trend we will shift budget toward the Lead Form campaign _
Additionally, the new Carousel images are now live, with results to be reported on in the following weeks

Property Portal:

AD recorded 3 leads
Domain continues to report 0 leads

Casamia Weekly Report - 10th May

3 May - 9 May

Search:

WoW we’ve seen Clicks to Site increase by 40% to over 400 clicks in line with budget pacing
These clicks were achieved at a 10.11% CTR, a flat 1% increase over last week
Following on from this point, this increase in Traffic has increased Engagement Rate by 8% and Average Engagement Time by 3 seconds (a 30% increase)
This shows that the users being brought to website from Paid Search are interested users, which is pleasing to see considering the increase
Additionally, 1 lead was generated from Location terms

Optimisations:

_With budget spread evenly across campaigns, it’s pleasing to see multiple sources of leads come through the last few weeks. We will continue this optimisation but look to increase Generic/Brand/Location term spend _

Social:

Spend has increased WoW despite Impressions dropping by 40%
This is due to CPM increasing tp $28 from $12, meaning it’s costing more to show our ads
We expect Meta budget pacing to adjust according to this increase in spend, meaning weekly spend will decrease across the month. We will monitor this over the next week to confirm
Following from this, leads are down from 20 to 11
All leads this week came from the Lead Form campaign, at a $150 CPL
This drop in leads comes from the Brisbane audience underperforming this week, reporting 2 leads
However, the new Remarketing audience has contributed 4 leads this week
While lead volume has dropped overall, the External creative continues to provide the highest lead volume with 7 leads

Optimisations:

As mentioned in the report, we will monitor budget pacing over the week to ensure it falls within month’s budget
Additionally, once new creative is provided we will update

Property Portal:

Domain has reported 0 leads this week
Conversely, AD leads have spiked to 5 leads after reporting 0 last week
REA has recorded 3 leads this week

Casamia Weekly Report - 6th May

26 April - 2 May

Search:

Last reporting period’s increase in traffic has dropped, with Paid Search delivering 300 Clicks to Site
This result is surprising as we’ve pushed bids on Generic and Location terms, and is likely the result of a lower search volume on these terms than previous weeks
Additionally, while 0 leads were recorded we’ve seen Engagement Rate of traffic from Paid Search increase by 10%

Optimisations:

We will investigate which terms are generating the most traffic and prioritise these terms

Social:

Clicks on Paid Social remained consistent WoW
Additionally, 21 leads were recorded at a $125 CPL
20 of these leads came from the Lead Form campaign, at a strong $40 CPL
The Brisbane audience remains a strong source of Lead Volume, with 12 leads at a $100 CPL
The External creative continues to generate leads, with 17 at a $70 CPL

Optimisations:

As mentioned in last WIP, we will rotate in a new Carousel creative to replace the current Sunset Carousel once assets are supplied
Additionally, the Remarketing Audience is now live, with insights to be provided in following report

Property Portal:

Domain has recorded 4 leads
REA Native remains consistent with 1 lead
AD recorded 0 leads this period

Casamia Weekly Report - 26th April

19 - 25 April

Search:

WoW we’ve directed 480 Clicks to Site, a 20% increase WoW
This increase largely comes from Generic terms, which saw increased bids following last week’s optimisations and made up a quarter of Clicks this week
While we’ve seen 1 lead come through, it came from Brand terms at a $125 CPL

Optimisations:

We will maintain Brand term spend, while continuing to spread budget across other terms

Social:

We’ve recorded over 1000 Clicks this week, a 20% increase WoW
Additionally, leads remain consistent at 18 with a $140 CPL
All leads came from Lead Form, at a $45 CPL
While the Brisbane Audience has the higher lead volume (8), the Sydney Audience generated its 5 leads at a $80 CPL
The External creative continues to be the top performer with 15 leads

Optimisations:

Regarding the Sunset Carousel creative, we’ve seen only 3 leads since activity start, and consistently 0 leads for the last few reports. We will turn this creative off to be replaced with future Pricing/Bedroom configuration copy/creative

Property Portal:

REA Native remains consistent with 3 leads
Domain has recorded 0 leads
AD leads maintained at 4 leads

Optimisations:

Domain leads continue to struggle, the Domain Profile needs to be updated to avoid losing out on leads within the booking period.

Casamia Weekly Report - 23rd April

12 - 18 April

Search:

In an attempt to spread budget equally by increasing bids on lower performing terms we’ve seen Clicks to Site from Paid Search decrease by 20% WoW to just below 400 clicks
However, from this we’ve seen our first lead come through from Paid Search this period
This lead came from Generic terms, which was subject to the previously mentioned optimisations
Additionally, despite decreased traffic we’ve seen Engagement Rate remain steady WoW

Optimisations:

With Generic terms seeing leads we will prioritise spend here, while continuing Campaign Learning on other terms

Social:

Clicks on Paid Social ads have decreased by 25% dropping below 900 clicks, despite Spend remaining consistent
This is due to ad impressions costing more, with CPM increasing by $4 WoW to
Despite this, leads have remained consistent at 19 and at a $135 CPL
Brisbane remains the top performing audience with 11 leads at a strong $40 CPL
Additionally, with the Gold Coast audience starting activity last week we’ve seen 4 leads come through at a $40 CPL
The External creative continues to generate the most leads (11 this week)
The Bedroom creative is also performing with 8 leads but at a slightly stronger CPL of $75
Conversely, the Sunset creative failed to convert this week despite majority spend

Optimisations:

We recommend turning off the Sunset creative as it’s taking up the most budget and only converted 3 leads from the start of the campaign to date.
_As discussed in WIP we can trial running a new ad creative alongside copy with pricing and bedroom configurations. _
Audience wise, now that we have run activity for a few weeks we will include a Remarketing Audience to re-engage with audiences who’ve already expressed interest by visiting the website.
Additionally, we will look to create a Lookalike Audience once we have 100+ contacts to do so.

Property Portal:

AD remains consistent with 4 leads
Domain continues to record 0 leads
REA Native is up 3 leads from 1

Optimisations:

As discussed Domain leads seem to be struggling due to an incomplete profile. We recommend updating this ASAP so we do not lose out on leads within the booking period.

Casamia Weekly Report - 15th April

5 - 11 April

Search:

WoW we’ve seen Traffic from Paid Search increase by 50%, and achieving 500 clicks
The largest increases came from Location and Surrounding Suburb campaigns
While no leads have come through from Paid Search since activity start, we have noted leads through other channels like Organic and Referral
Additionally we’ve seen Engagement Rate for users from Paid Search increase to 45%

Optimisations:

Currently with no leads, we will focus on spreading budget across all campaigns to determine performance

Social:

With Paid Social leaving the learning phase of the campaign we’ve seen traffic increase by 50% WoW
This increase is largely from the Brisbane audience, achieving under 1000 clicks
Conversely, we’ve seen leads drop slightly with 20 at a $130 CPL
The Lead Form campaign is attributing the most leads (19) at a strong $45 CPL
Additionally, the Brisbane audience has achieved 17 leads
Regarding creative, the External creative generated 14 leads at a $90 CPL
While Meta is pushing budget to the Sunset creative, it’s only achieved 1 lead where the Bedroom Creative has achieved 5 with half the spend

Optimisations:

The Gold Coast audience is now live, performance for this audience will be reported on in the following report
If the Sunset creative continues to use budget without matching lead volume, we can switch it off temporarily to allow the Bedroom creative more budget
While it’s still early days for Paid Social activity, a future optimisation could be looking at upweighting the Lead Form campaign to maintain CPL

Property Portal:

REA Native is down with 1 lead

*PLEASE FILTER DATES IN APP TO BE FROM 8TH - 11TH APRIL TO SEE THE FOLLOWING RESULTS*

AD leads are up to 6 from 3
Domain recorded 0 leads

Casamia Weekly Report - 5th April

26 March - 4 April

Search:

Since activity starting March 26th, we’ve recorded 460 clicks at a 9.46% CTR
These have largely come from Generic and Location terms, providing 65% of the total clicks
While no leads have been recorded yet, User Engagement Time from Paid Search sits higher than our other Paid channels at 10 seconds

Social:

Across all Paid Social, we’ve recorded 25 leads since activity start, at a $55 CPL
Lead Form so far is contributing the most leads, with 23 at a $20 CPL
Additionally, the Brisbane audience is performing best with leads
Regarding creative, The External creative is a clear standout with 18 leads
Additionally, the Bedroom creative has generated 5 leads

Property Portal:

REA Native has recorded 3 leads
AD has recorded 1 lead
Domain has also recorded 1 lead

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