**Overall, 45 leads were achieved at a $30 CPL this week. This compares to 43 leads at a $45 CPL last week, driven by social improving lead volume from last week. **
On top of these, we also saw 9 leads on the website, not directly attributed to our paid activity, compared to 3 last week.
Social
- Social leads rose from 40 to 44 this week.
- This is at a very strong $25 CPL (improving from an already good $30 CPL).
- Again, the story assets delivered the best $20 CPL, with 26 leads!
- This compares to 18 leads at a $35 CPL from standards.
- Within the story campaign, the display suite reel contributes the most leads, with 23. CPL is very low at $17.
- On the flip side, our new re-purposed YT video (aimed at FHB) went from a $20 CPL to $60. This asset only achieved 1 lead.
- We'll monitor to see if this trend continues.
- Across the square assets - our lead nurture ad has actually received the most leads (5), at a $20 CPL.
- We've seen equal leads from our new Floorplan Carousel and Terrace view, with 3 each (and CPL around $30).
- The living asset again, performs at a higher $35 CPL. We have now paused this aset and will rotate in the new Exterior.
- Finally, in terms of targeting, our GC audience receives the most leads with 11 - and a $25 CPL.
- Interestingly, we saw a stronger $15 CPL from wider Queenslands this week (with 7 leads).
Search
- With June's budget lowering 25% across Search, we have paused Surrounding Suburb and Generic terms (which historically convert less).
- In doing so, spend has fallen 50% though.
- Optimisations this week will therefore look at increasing bids of these priority terms.
- Lead volume also fell this week, going from 3 to 1.
- While location converted again this week - our decrease came from surrounding suburbs achieving 2 leads out of the norm, and then returning to normal this week with none.
- Pleasantly, brand traffic increased by 30% this week..
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