Bowral | 8th Jan - 21st Jan

SOCIAL | Conversion & Brand Awareness

Fortnightly we have seen both spend and traffic increase, 3,413 clicks were generated to the site, this is up 70% from the previous fortnight.
We have seen the increase come from both audiences which had large spikes in traffic volume throughout the fortnight.
3 Form Submissions have been reported at a CPL of $397, All 3 leads were generated through the 50 Plus audience at a CPL of $237
In particular the winner creative generated all 3 form submissions.

Stamford | 8th Jan - 21st Jan

SOCIAL | Conversion

With a slight increase in CPC throughout the fortnight, we have seen traffic decrease by 13%.
Despite traffic slightly decreasing we have seen leads slightly increase, reporting 5 this report (3 last fortnight).
This is at a strong CPL of $76
In particular, 3 leads were recorded through the Best Selling Carousel with the remaining 2 coming from the Beautiful 5 Bed headline.
Aspire | 8th Jan - 21st Jan
SOCIAL | Conversion

Just over 1.5K clicks have been recorded throughout the fortnight.
In Total, 7 leads were recorded in this period at a strong CPL of $189
In particular, 5 Leads have come from the Elouera House creative with the other 2 coming from the Hayman Creative.

SOCIAL | Conversion

Fortnightly we have seen spending and traffic remain on par.
No leads have been recorded throughout the fortnight.
We believe this is a low volume fortnight however we will monitor this in the coming fortnight.
BAU | 8th Jan - 21st Jan

SOCIAL | Traffic

Fortnightly we have seen both spend and traffic remain consistent with the average CPC remaining strong at $0.60.
In total 2,873 clicks were recorded with 44% of traffic coming from the Sydney Property Intenders audience.
5 form submissions have been reported at a CPL of $342
Although the Sydney Audience generated the most traffic, we saw the strongest performance come from the Southern Highlands audience which generated 2 leads at the cheapest CPL of $213.
Sydney was able to generate the other 3 leads at a $256 CPL.
In particular we saw the 15 second video generate 4 leads with the 30 Sec video recording 1.

Fortnightly lead volume has had a large increase to 12 leads at a very strong CPL of $105. (3 leads last fortnight).
Both spending and traffic remain consistent fortnightly, recording 2,923 clicks to the site.
8 of the 12 leads were recorded through the Winner asset, with 2 coming from the House Exterior Carousel and the remaining leads coming from the Video asset.
Home Time Promotion | 12th Feb - 25th Feb
SOCIAL | Conversion

With the Home Time Promotion going live throughout the fortnight (23rd Feb), the campaign has been able to record 19 leads!.
Doing this at a very strong CPL of $69.
We have seen the strongest results come through the South West Coast Property Intenders audience, with 6 leads recorded at a $51 CPL.
We have also seen the Central Coast, Hunter & KDR Property Intenders audiences all record 4 leads each.
In terms of creative, we have seen the Blue House asset record 13 leads, while the White house asset has also been able to generate 4 leads.

Across the Demand Gen campaign a total of 8,027 clicks have been recorded to the site.
Doing this at a very cheap CPC of $0.15
With this, 2 leads have been recorded since going live.
The campaign has also been able to serve an impressive 445k impressions.
Stamford | 12th Feb - 25th Feb
SOCIAL | Conversion

Although the fortnight saw the stamford campaign paused, an impressive 9 leads were recorded at an extremely cheap CPL of $26 (2 leads last report)
5 leads were recorded through the Stamford From 537K asset, with 4 also being recorded through the Carousel.
KDR | 12th Feb - 25th Feb
SOCIAL | Conversion

Despite the campaign now being paused, 125 clicks were recorded to the site.
No leads were recorded throughout the fortnight.
This Campaign will resume activity this fortnight.
Taboola | 12th Feb - 25th Feb
SOCIAL | Conversion

223 clicks have been recorded fortnightly through Taboola activity.
2 leads have been generated through the Energy Efficient campaign.
Our overall CTR is sitting just under 0.50%, with the Find your style campaign currently producing a CTR of 0.86%.