Como

Search

As mentioned last report, the start of the year saw a spike in searches.
This in turn increased costs, and therefore we focussed on reducing spend in line with budget this week.
Surrounding Suburb keywords were paused - which have ran at higher CPLs historically.
The only exception being terms relating to 'Brighton' specifically.
Our Location traffic remains consistent.
Interestingly though, brand traffic has doubled this week - possibly suggesting some more demand for the project.
No leads were achieved from Search again this week.

Social

Social continues to be our lead driver.
We saw 5 leads this week , up from 2.
Our CPL fell from $130 to $115 as a result.
As usual, we saw the strongest results from the lead form campaign, with 4 leads at a $90 CPL.
This compares to 1 lead at a $230 CPL for website.
Notably, the property intenders have performed best once again, receiving 4 of the leads at a $80 CPL.
Our Lookalikes audience, on the other hand, hasn't converted since early December.
We have therefore passed this audience.
Finally, looking at creatives - we commented last report that all leads were coming from our Exterior image.
Interestingly, the Kitchen asset achieved 2 leads this week, at the best $50 CPL.
Exterior received 3 leads still, but at a $160 CPL.
We'll keep an eye on this to potentially pause.