Search:
- Spend and Clicks have remained consistent FoF
- Interestingly, leads have nearly doubled up to 58 at a $60 CPL
- This increase largely comes from Marquet & Mary and Tallawong seeing a lead spike
- Marquet & Mary leads increased to 17 from 2, with Brand terms contributing 11 of these leads at a $5 CPL
- Tallawong leads increased to 22 from 10, with Brand terms contributing 18 of these leads at a $16 CPL
- Additionally, as both experienced spikes on May 18th, we assume any editorials or press releases contributed to the additional Brand traffic
- Both Cosmopolitan and Rothschild saw similar lead volume increases after lower fortnights (8 & 6 leads total respectively), with a similar CPL of $80
- Showground has seen lead volume decrease, from 11 to 4 this fortnight
- Downtown also remains consistent with 1 lead
Optimisations:
- Downtown has seen CPL increase due to a lower lead volume, we will look to decrease Location term spend as this isn’t performing
- _With Marquet & Mary and Tallawong spiking in leads, we have retroactively looked to maintain Brand traffic on these Projects _
Social:
- While Spend remains consistent, we’ve seen clicks increase by 10% to nearly 3.6k
- Additionally, leads have increased to 106 at a $95 CPL
- The Cosmopolitan campaigns have seen the highest Lead Volume fortnight since activity start, recording 40 leads at a $45 CPL
- Showground and Tallawong have all seen slight increases in Lead Volume FoF, with CPL similarly improving to $130
- Additionally, both saw increased leads due to the Lookalike audience achieving 4 more leads FoF
- Rothschild has also seen increased leads, up to 10 from 6 and at a $170 CPL
- Marquet & Mary and Downtown both remain consistent FoF
- Retargeting has seen leads remain consistent with 3 leads across all projects
- Regarding Creative, the Dual Tower Static from the Cosmopolitan campaign saw the most leads this fortnight at 26
- Since running our creative refresh across all projects this month, each ad convert at least a single lead or more. It is great to see an impact so far that this is working.
Optimisations:
- Regarding Marquet & Mary, if we have enough contact data for a Lookalike Audience could you please upload this to the platform ?
- _Additionally, we would also like to start running a Remarketing audience for Marquet & Mary although do you have any specific creative/copy you want to align to this audience? _
St. Nicholas Aged Care
Search:
- Since activity start May 16th, we’ve seen 204 Clicks to Site
- Engagement Rate for users from Paid Search was at 72.4% with users spending on average 33 seconds on site
- Additionally, we’ve seen 2 leads from Brand and Bankstown terms
- Furthermore, looking ahead the reporting period we’ve recorded a further 2 leads from Bankstown terms showing the momentum of Paid Search activity
Social:
- Since activity start May 22nd we’ve seen 113 Clicks to Site
- Additionally, we’ve recorded 2 leads
- These leads are spread evenly across Website and Lead Form campaigns
- As the campaign progresses we can provide a further update on creative performance.
- Our Remarketing audience is not currently spending, this can take some time to build up enough of an audience size to start working effectively, therefore we have switched this off and filtered spend towards the Aged Care and Lookalikes audiences.
- As flagged last week, we have the Azira audiences in our platform however they are currently locked as this is a new ad account, Meta usually requires a few weeks of activity running before we are able to have these audiences available to use.
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