Jewel 24

Overall, leads went from 32 to 40 this week, with both social and portals seeing a lift in results.

On top of that, we saw an extra 6 leads on the website, not directly attributed to our paid media (no UTMs).

Social

A total of 30 leads were achieved this week at a $230 CPL.
As usual, most leads came from the lead form campaigns (20), at the strongest CPL of $120.
This compared to 10 leads at a $470 CPL for the website campaigns.
Interestingly, both Private Luxury and The Langham campaigns performed similarly, with 14 leads each at a $250 CPL.
The remaining 2 leads came from the retargeting campaign, at a $50 CPL.
Both these leads came from the Pool video.
On April 11th we also added 3rd party data audiences (Luxury car owners, Langham visitors, Interstate travellers & Sydney affluent suburbs residents).
No leads came from these audiences yet.
Within Private Luxury, the Exterior Dusk asset performed best, with 8 leads at a $220 CPL.
Within The Langham, the best CPL came from the Drone video, at $80 with 4 leads - with Meta not allocating much spend to this particular asset.
This compares to 8 leads at a $300 CPL for the Exterior asset - we've paused this asset to see how the Drone video performs when allocated more spend.
Looking at targeting, the NZ audience has performed best, with 4 leads at a $150 CPL.
The Melbourne audience, though, performed at the highest CPL of $330 with 2 leads - we shifted some spend out of that audience.

Search

This week's spend increased by 30%, with traffic increasing by 20%.
This is because we pushed bids after adding the monthly budget, as there was still room to spend.
Notably, we mainly focused on pushing bids for location terms, as they have converted well historically.
As a result, we saw location traffic increasing by 20% WoW.
On top of that, we also saw more search volume coming from surrounding suburbs (+40%) and competitors (+40%).
4 leads were achieved this week (5 last week).
3 of these came from location specific searches, which is consistent to last week.
The remaining lead came from a brand specific search (2 last week).

Portals

Search

Spend and traffic remained consistent.
We saw a slight decrease in leads from 7 to 5.
Notably, Competitor term Iconica received 1 lead this week, compared to 3 last week.
Brand remains strong though, with 3 leads.
Also in line with last week, 1 lead came from Location too.
Finally, search has slightly been under pacing since the start of the month, due to increasing competition on our search terms.
Therefore, we had to push bids to make sure we stay on track with pacing.
As a result, we expect spend to increase in the coming weeks.

Meta

Social continues to achieve strong results, with 40 (compared to 41 last week).
Our Tower 3 campaign though, had a very strong week - with leads rising from 12 to 22!
This is majorly due to Melbourne receiving 6 leads this week, compared to none last period.
We have seen the opposite trend for our BAU campaign, with leads going from 29 to 18 this week.
This is due to the lead form campaign which went from 24 to 10 leads.
Interestingly, CPL rose from $100 to $250, while getting the same clicks WoW.
The most notable decrease came from the Gold Coast audience, going from 9 to 2 leads this week (again, at same traffic).
In terms of creatives, the three towers image has achieved the strongest results, with 8 leads at a $170 CPL.

Linkedin

No leads were achieved on LinkedIn this week.
The living room creative performed at the lowest CPC of $2.70.
The video, though, performed at a $10 CPC and only achieved 1 lead since September.
Therefore, we have paused both variations of the video, to capitalise on the strong results we typically see for the Living and Bedroom creative.

Portals

REA's profile leads saw an improvement this week, going from 3 to 8, with page views remaining consistent.
Notably, TPG regularly changes the hero image on the product - so it's pleasing to see a swap to the balcony image this week may have had an affect!
After very strong results last week, Native leads came back to a more usual level, with 8.
BAU and Tower 3 both achieved 4 of these each.
Half page also received a lead this week, from Surfers Paradise!
We also saw a burst in views from the sponsored content, receiving almost 4k extra views, as well as 1 lead.
Domain's profile received 5 leads (3 last week).
Native leads remained consistent, with 1 from GC.
Sponsored content received 6 clicks to the website.
Lastly, AD leads saw a jump from 1 to 12!
The SMS sent on Saturday received 2 of these.