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Fortnightly Update 13th Sep

26th Aug - 8th Sep

Search

Spend and traffic increased by 10% this fortnight, catching up with the slight underpace in August.
3 leads were achieved for Quarry, with 2 quotes completed and 1 order submitted.
On top of that, we have seen 16 phone number clicks for Quarry and 3 for Skip bin.
Interestingly, the CTR for skip bin is higher than quarry but receives lower conversions so will swap over to the new page and review over the coming week.

**Social **

As mentioned, we have paused Skips, and also removed story and reels placements from the Quarry campaigns
We have had 1 quote coming from the carousel ad, along with 4 phone number clicks.
As an additional trial, we are going to set up a traffic campaign, optimising towards landing page views rather than optimising to conversion. The aim being that because conversion volume is low, we might have more success with the objective of just getting people to the site.

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