The total lead volume across all campaigns is 24 this week.
Emerald Place
**Search **
- The South Melbourne Brand campaign achieved 1 lead this week at a strong $56 CPL this week ! (0 leads through the overall search campaign last report.)
Regular Lead Form
- 2 leads have been recorded from the lead form campaign (3 last report).
- All the leads came from the south cluster audience at a $110 CPL.
- In terms of creatives, the leads have been captured through the Terrace static with "StampDuty" Primary text at a strong $54 CPL.
Skyhomes Lead Form
- The Skyhomes lead form achieved 1 lead this week (0 last report).
- The lead came from the Bedroom creative this week at a $111 CPL.
Property Portal
- 6 leads were recorded from REA (4 last report).
Miramar
Search
- Spend decreased by 40% from last report.
- However the traffic decreased in lower proportion compared to spend, by 15%.
- We still achieved a pleasant 60 clicks this week with 60% that came from location terms as "Sandringham Apartments".
- No lead recorded this week.
Social
- Spend remains consistent from last report.
- However the traffic increased by 16% this week.
- 1 lead has been recorded throughout the Lookalikes audience (at a $650 CPL).
- In terms of creatives, the lead came from the 15sec video at a $170 CPL.
Property Portal
- AD campaign captured 3 leads this week (1 last report).
- REA Profile achieved 2 leads (1 last report).
Sera
Social
- Spend decreased by 15% from last report.
- However, traffic remains consistent from last week.
- The lead form campaign achieved 3 leads this week.
- Once again, all the leads came from the lookalikes audience at a $56 CPL.
- In terms of creatives, once again, the LifestyleStatic captured the bulk of lead volume with 2 leads at a $62 CPL.
- Notably, the ExteriorLights static creative is the most cost efficient this week with 1 lead at a $43 CPL.
Kallara House
Search
- Once again, the bulk of the traffic volume came from surrounding suburbs with 40% of the overall clicks through the paid search campaign. (14 out of 34)
- Same as last report, 20% came from Mentone Apartments search terms
- No leads recorded this week.
Social
- The lead form campaign remains consistent with 3 leads again this week.
- Once again, all the leads came from the lookalikes audience at a $90 CPL.
- In terms of creatives, 2 leads came from the Project Video at a strong $57 CPL.
- Followed by 1 lead from the Carousel creative at a $150 CPL.
Brand
Search
- Spend and traffic decreased by 25% from last week.
- However the overall CPC remains consistent.
- No leads recorded this week.
Social
- Spend and traffic remains consistent from last report.
- 1 lead has been recorded this week at a $159 CPL.
Hampton Hill
**Search **
- Traffic and spend remains consistent WOW.
- 20 clicks have been recorded through the brand campaign.
- Once again, the bulk of the traffic volume came from "hampton hill" & "hampton hill apartments" search terms with 50% of the overall clicks.
- No lead recorded this week.
Oceano
Social
- 3 leads have been recorded this week (0 last week).
- All the leads came from the lookalikes audience at a nice $72 CPL.
- In terms of creatives, the Outdoor Area static achieved all the leads.
Property Portal
- No lead recorded this week.
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