Luminare

Search

The campaign continues to perform well driving clicks to the website off people searching for rental apartments.
We've pushed up our bids to be more competitive across surrounding suburbs terms and appear higher up the page as we had room in the budget and as such spend this week is up 10%.
Positively we continue to see brand search volume increase indicating the marketing efforts are helping people be aware of the project.

Meta

We have seen slightly fewer leads dropping from 7 to 4, along with a slight increase in CPL to $200.
Notably, this is due to the traffic decreasing by 40% as well this week.
Whilst this is up still remains within the range we would expect to see.
The video campaign has been a standout performer with CPL of $100 so as such we've pushed more of the budget to video.
Notably, the Spa video performed best at an $80 CPL.

LinkedIn

This was the first full week of lead form ads on LinkedIn, and whilst we had 76 clicks to open, we didn't have any submissions. It's still early days however so we will continue to monitor over the coming week before making any adjustments.
Given the strong performance of Video on meta we have introduced this on LinkedIn as well, and seeing a CTR of 1.1% compared to the static ad at 0.7% so it's positive to see the video working well on LI as well.
LI is due to finish today, and whilst it's worked well at reaching an affluent audience, it's failed to convert so as such we wouldn't recommend continuing at this stage.