Pienza

**Overall, leads remained fairly consistent going from 15 to 14 this fortnight. **

On top of these, we saw 2 leads on the website, outside of paid media (3 last fortnight)

Search

Spend and traffic remained fairly consistent FoF.
Leads improved from 3 to 5!
Notably, brand traffic remained consistent FoF, with leads going from 2 to 3.
Despite a 20% drop in traffic, leads from location remained consistent, with 1.
Lastly, we saw a 20% increase from competitors, mainly coming from Wirra Neutral Bay, which also received 1 lead this week.

Portals

REA profile leads remained fairly consistent FoF, going from 10 to 9.
Native activity ended on May 24th, no leads came through during that period (3 last fortnight).

Search

With extra budget in Feb, we've pushed bids at the start of the month.
Seeing a lot more traffic volume off the back of us pushing bids, this caused us to slightly overpace the first half of the month.
Therefore, we've pulled back bids slightly to make sure we stay on track with the month's pacing.
As a result, we saw spend decreasing by 30% FoF.
Positively though, traffic only decreased by 20%, as we have been able to attract cheaper traffic.
After last fortnight's very strong results (6 leads), it came back down to a more usual level, with 2.
Notably, while brand leads remained consistent, with 2, brand from location specific terms didn't convert this fortnight (4 last period).

Social

Results remained strong on social, with 20 leads at a $70 CPL.
This compares to 24 leads at a $60 CPL last fortnight.
Both story and non-story campaigns have performed at CPLs around $70, achieving 4 and 16 leads respectively.
Notably, on Feb 27th, we introduced the new ads, with the Exterior and Living assets both running with 2 copy variations.
Since then, only the Exterior asset converted, receiving 2 leads at a $115 CPL.
However, this is still very early days to draw conclusions just yet - we will monitor and make adjustments if needed.
We also swapped the story ads with the new Exterior and Living assets.
We saw 1 lead coming through the Living creative since then, at a strong $50 CPL.
In terms of targeting, we saw both our Lookalikes and Property Intenders sitting at similar CPLs ($70), with 15 and 5 leads respectively.
With extra budget this month, we will look at reintroducing a retargeting audience.

Portals

REA profile leads increased from 6 to 11 this fortnight, with page views actually decreasing by 20%!
REA Native went live on 25th.
Unfortunately, REA didn't go live with our tracking tags implemented correctly as requested. While it's now resolved, we lost visibility of lead tracking on our end for the first few days.
Looking at REA's reporting though (and cross-referencing this with direct leads we can see on GTM), we can see 4 leads from this activity!
This sits at a CPL of $400 - we typically see higher CPLs for native ads but at an expected higher quality.

Print

The Domain Prestige Publication went in market on Feb 26th.
We saw 6 QR code scans, and more importantly 1 lead can directly from 1 of the scans!
On top of that, on the same day we saw a spike in website leads from direct traffic, with 8 leads achieved (0 the day prior).
While we can't directly attribute those leads to the print publication, we can assume this has contributed to the spike.