Prominence

Search:

Overall clicks have decreased by 24% as we shift away from Generic terms
From the Location terms that we’ve increased bids on to generate traffic to site, we’ve seen CTR increase WoW to 11% (a flat 1.2% increase)
Additionally Engagement Rate remains consistent at 45.68% with an Average Session of 13 seconds

Optimisations:

As mentioned in WIP we’ve added additional keywords to our campaigns based on search trends seen within our campaigns and expect this to send more traffic to site
Additionally as we focus on terms seeing stronger CTR engagement we can expect to traffic more interested users to the website

Social:

Leads WoW remain consistent with 11 recorded at a $334 CPL
The Lookalike audience is seeing the strongest results with 5 recorded at a $216 CPL. From this we’ve seen 1 Nurture lead and 3 Indisposed leads all reporting a $3M+ budget
The QLD audience recorded 3 leads, also recording a Nurture lead however we also saw an Indisposed and Cold lead come through this audience
We also saw 1 Indisposed lead come through from Remarketing
The Birds Eye Video has recovered from a lower lead volume drop with 6 leads at a $285 CPL

Optimisations:

Lead Form continues to perform in both lead volume and quality over the Website campaign. We recommend shifting budget towards the Lead Form campaign at a 70/30% split
The new Construction video is also now live

Property Portals: