Sola

Home

Clients

Sola

Ature Group

>

Sola

Dashboard Media Plan Implementation

Insights & Commentary

Create New Response

Sola Weekly Report - 25th Mar

17th - 23rd Mar

Search:

Clicks on Paid Search ads remain consistent WoW
Additionally Leads remain consistent with 1 recorded coming from Brand terms at a $112 CPL
However this lead came through as a Cold lead

Social:

Leads dropped off with 1 recorded coming from the Lookalikes audience
This lead came though as a Nurture lead
Overall we saw clicks drop by 15% likely due to the remaining campaign budget tapering off, with WoW spend also reducing by 10%

Edit Response

Sola Weekly Report - 18th Mar

10th - 16th Mar

Search:

Clicks have tripled WoW, however the last 2 weeks saw a downturn in clicks due to the Cyclone therefore we are regulating back at normal levels.
Leads have increased this week with 3 in total, 2 came from Brand at $24 CPL meanwhile we converted on 1 competitor term 'real estate Mira'

Optimisations:

As impressions are strong across Generic and Location campaigns we will continue to push Generic term bids to increase traffic to site, alongside Location terms
We are due to Verify the Google Ads account on the 26th March - however we are planned to stop activity on the 23rd March. Shall we still reach out to George to get the account verified for the possibility of extension here?

Social:

WoW we’ve seen leads increase to 10
Unlike last week, we saw a shift in majority of the leads this week coming from our Property Intender audience meanwhile there were 3 leads from Lookalikes
The Kitchen creative achieved the top result this week with 5 leads

Optimisations:

We recommend turning off Sauna and Gym creative under Remarketing as these have not converted to date, this will allow more impressions to flow to the Video and Pool creatives that have converted.
Can you confirm if we will be extending Sola beyond 23rd March across both social and search ?

Edit Response

Sola Weekly Report - 11th Mar

3rd - 9th Mar

Search:

While clicks are up 15% WoW, we’ve seen CTR drop to 6.67%
However, leads remain consistent with 1 New lead recorded from Generic terms at a $42 CPL
After a large spike, we’ve seen Engagement Rate drop back to a consistent 53.75%, with an Average Session of 22 seconds

Optimisations:

We will continue to push Generic term bids to increase traffic to site, alongside Location terms

Social:

WoW we’ve seen leads drop with 7 recorded
All leads came from the Lookalike audience at a $206 CPL
From this we’ve seen 1 Nurture, 1 New, and 4 Indisposed leads
The Entry creative achieved the top result this week with 6 leads
We’ve also seen the Kitchen Side creative convert at a cost-effective $55 CPL

Optimisations:

While concerning that the Property Intender audience didn’t convert last week, we have seen 1 lead come through this audience as of 11/03. We will continue to monitor these audiences ensuring they remain consistent with previous week’s performance

Edit Response

Sola Weekly Report - 4th Mar

24th Feb - 2nd Mar

Search:

After a high click-volume weekend prior to the reporting period, we had to drastically reduce bids on our terms to ensure appropriate budget pacing
Following this we’ve seen 2 leads from Brand terms at a $37 CPL
These break down to 1 Nurture and 1 New lead
Additionally, with reduced traffic we’ve seen Engagement Rate increase to 65.91% (a flat 15% increase) and an Average Session of 32 seconds

Optimisations:

With budget extended until March 23rd, we will focus on Brand/Generic terms, as we’ve previously seen performance from these terms

Social:

Leads continue to increase with 15 recorded
With the Lead Form campaign now paused, the Website campaign achieved 11 of these leads
The QLD Affluent audience achieved the majority of these leads, with 6 recorded. However, 4 of these were Indisposed with 1 New lead
While Lookalikes remain consistent with 3 leads, we’ve seen quality improve with 2 Nurture leads
We also saw similar quality from Remarketing and NSW audiences, both seeing 1 Nurture lead from 2 leads each
For creative, the Living Asset continues to perform with 5 leads recorded

Optimisations:

As previously mentioned, the Lead Form campaign has been paused
Additionally, the NSW audience has been paused in favour of the QLD audience
_The Reels A|B test has finished, surprisingly all leads from this came from the Stories Placement _

Property Portal:

REA Profile expired Feb 26th

Edit Response

Sola Weekly Report - 25th Feb

17th - 23rd Feb

Search:

WoW clicks remain consistent with 473 recorded
Generic terms achieved the most clicks this week, with 154 recorded
From this we saw 1 Nurture lead from Generic terms
We also saw Engagement Rate remain consistent at 50.43% and an Average Session of 20 seconds

Optimisations:

As we’ve seen Generic and Brand terms perform, we have paused our Location and Surrounding Suburb terms to allow the budget to be allocated towards performing terms

Social:

Leads have seen a slight increase WoW with 12 recorded
The Lead Form campaign contributed 8 of these leads
Additionally we’ve seen the QLD audience record 5 leads, with 2 Indisposed and 2 Cold/Dummy leads
The Lookalike audience saw similar results, with 3 leads, 1 Indiposed and 2 Cold/Dummy leads
Remarketing saw 2 leads, however 1 of these leads were a Nurture lead
For creative, the Living asset saw 7 leads at a $136 CPL
Additionally, the Reels A|B testing has contributed 1 lead from Instagram reels, and has 1 week remaining before finishing

Optimisations:

With NSW seeing poor quality results, we recommend pausing and shifting budget towards the QLD and Lookalike audiences. Please confirm if you wish to proceed
Additionally, we’ve seen similar lead volumes between Website and Lead Form campaigns, however Website sees slightly stronger quality. If this continues we recommend shifting budget towards this campaign to improve lead quality from Paid Social

Property Portal:

REA Profile saw 1 Indisposed lead

Edit Response

Sola Weekly Report - 20th Feb

10th - 16th Feb

Search:

With a full week of activity we’ve recorded 438 clicks to site
The majority of clicks came from Location terms, with 156 clicks recorded
From this, leads have remained consistent with 1 Brand and 1 Generic term lead, both of which were Indisposed
Engagement Rate remains consistent at 50.5% and an Average Session of 18 seconds

Optimisations:

_With Generic terms seeing leads, we’ve retroactively increased bids here and reduced Location and Surrounding Suburb terms _
Additionally, from our website heatmap we’ve seen approx. 27 clicks on any of the “Download Brochure” buttons. While we’ve only seen 2 leads, this shows interest from users we’re trafficking to site via Paid Search

Social:

Paid Social has recorded 9 leads after a full week of activity
3 of these leads came from the new Lead Form campaign, with the remainder from the Website campaign
The QLD audience achieved the bulk of these leads, with 4 recorded. 3 of these leads were Indisposed
We also saw 2 leads from the NSW audience, however these were both Cold leads
Remarketing recorded 2 leads and Lookalikes saw 1 lead, both of which achieved 1 Indisposed lead each
Leads are spread across most creative, with the Gym creative seeing the top result with 4 leads recorded

Optimisations:

With NSW seeing poor quality results, we recommend pausing and shifting budget towards the QLD and Lookalike audiences. Please confirm if you wish to proceed

Property Portal:

REA recorded 4 leads, with 1 Nurture and Engaged lead, and 1 Won lead!

Edit Response

Sola Weekly Report - 13th Feb

3rd - 9th Feb

Search:

Since starting activity Feb 5th we’ve trafficked 199 clicks to site
From this, the majority of clicks came from our Location terms, with 91 recorded
Additionally we’ve recorded 2 leads, 1 of which came from Brand terms and 1 Cold lead from Enclave Competitor terms
Engagement Rate is sitting at 48.98% with an Average Session of 23 seconds

Optimisations:

We are currently increasing bids across all terms to send clicks to site and then optimising once we’ve generated some campaign learnings
For now, we are ensuring Brand terms have bids remain competitive, and Location/Generic terms see increased bids as these were the higher performers when we previously ran Paid Search activity

Social:

Paid Social activity went live Feb 5th, with 627 clicks sent to site
While the QLD audience achieved the bulk of these clicks (270), we saw our 3 leads come from the NSW and Remarketing audiences
Remarketing saw 1 Nurture and 1 Dummy lead, while the NSW audience saw 1 Indisposed lead
For creative, the MPR static saw its 1 lead at a $106 CPL

Optimisations:

The new creative refresh will be actioned with previews sent over for approval
Additionally we will set up the Lead Form campaign, which should help generate more cost-effective leads.

Property Portal:

REA Profile recorded 1 Cold lead

Edit Response

Sola Weekly Report - 12th Sept

2 - 8 Sept

Search

As discussed previously we re adjusted bids from Brand terms to allocate more in Location and Surrounding Suburbs terms.
On top of those optimisations, the spring season already affected our traffic on those terms by doubling clicks WoW.
This resulted in just just under 40% more traffic from Surrounding Suburbs and a significant 130% rise for Location terms.
Lead volume went up from 2 to 3 this week.
However, all leads came from Brand terms at a $32 CPL.
Positively, our CPL remains very consistent WoW,
Following our optimisations, we are expecting results coming from Locations and Surroundings terms.

Social

On Social, lead volume remains fairly consistent with 6 this week.
The Website campaign drove this performance with 5 leads.
Our Remarketing audience contributed to 3 leads (including one from our Lead Form campaign).
This followed by the Gold Coast audience with 2 leads and the remaining one from Property Intenders.
Looking at creatives, surprisingly, the Entry renders finally converted with 3 leads at a $48 CPL.
The Sunset creatives remain consistent with 2 leads at a $30 CPL.
The remaining lead came from the Tall Building creative.
With the campaign moving to in house team, we recommend sticking to the website campaign only.

**Property Portals **

REA lead went from 0 to 1 this week.

Portal Optimisations :

Adding a "new Release" label and construction update to images and document downloads to create emergency
Including a separate document download focused on Ature, the new developer/builder to encourage more information exchanges.
Consider adding an open home time for Sola , especially on Saturdays, to attract buyers during inspections.

Edit Response

Sola Weekly Report - 5th Sept

26 Aug - 1 Sept

Search:

2 Leads were recorded this week
Both leads came from Brand terms at a $33 CPL, with 1 Indisposed lead
While traffic from Brand terms have remained consistent WoW we’ve seen Location and Surfer Paradise terms spike in clicks, collectively seeing clicks double WoW
Referring to the Queensland article, this increase in traffic could be attributed to Spring season coming up with this trend expected to continue
From this increase in traffic, we saw users reaching the Enquiry Form remain consistent WoW at approx. 65%

Optimisations:

We have retroactively shifted bids towards Brand terms, while looking to maintain Location and Surfers Paradise traffic to capture this additional search interest coming from these terms

Social:

Leads WoW continue to increase, up 7 from 5 at a $160 CPL
Nearly all leads came from the Affluent audience, recording 6 leads at a strong $71 CPL. From this we saw 1 Engaged and 1 Indisposed lead
The remaining lead came from the Lookalikes audience, recording 1 Nurture lead
We saw 2 leads come from the Sunset Dining, Exterior, and Tall Building creatives, with the Exterior creative recording a $33 CPL

Optimisations:

With lead volume remaining strong WoW from Paid Social we’re optimising to keep this result consistent ahead of Mid-September activity
_Looking at creative we can see the Sicilia and Entry renders are underperforming. We suggest replacing both to provide Remarketing some new assets. _

Property Portal:

REA recorded 0 leads
After a strong few weeks, AD recorded 1 Indisposed lead

Edit Response

Sola Weekly Report - 29th Aug

19 - 25 Aug

Search:

Overall traffic remains consistent WoW as we’ve seen budget pacing stabilise
Notably we’ve seen Brand terms see increased click volume, recording double the clicks WoW
While no leads were recorded this week, we’ve seen Engagement Rate and Users Reaching the Enquiry Form both remain consistent, at 49.6% and approx. 65% respectively

Optimisations:

Looking at Brand terms performance this week, we’ll look to maintain traffic from these terms

Social:

Lead volume saw a slight increase WoW with 5 recorded at a $157 CPL
3 are from the Lead Form campaign at a $108 CPL
The Affluent and Lookalike audiences both saw matching lead volumes, with the Lookalike audience seeing stronger quality with a Nurture and Engaged lead. However, while the Affluent audience saw both leads Indisposed, their budget aligns more with the campaign objective
The Tall Building creative achieved 2 leads at a $100 CPL

Optimisations:

Similar to Rochester’s optimisation, refining the Lookalike audience can assist with achieving a better quality lead ahead of the potential budget increase coming mid-September

Property Portal:

REA saw improved leads with 5 recorded
AD saw leads double again with 8 recorded, 4 of which were Nurture leads

Edit Response

Sola Weekly Report - 15th Aug

5 - 11 Aug

Search:

Following a budget reduction, clicks from Paid Search were reduced by 36% to align with monthly budget pacing
With this reduction, it’s pleasing to see overall CTR increase to 9.23% from 8.19%
Additionally a slightly higher percentage of users are reaching the Website Enquiry Form, up approx. 65% from 50%
Positively, leads have remained consistent with 1 Nurture Lead coming from Surfers Paradise terms

Optimisations:

As we further align with monthly budget pacing, we can expect to see WoW clicks reduce further. We are maintaining Brand and key Surrounding Suburb terms while reducing everything else

Social:

Similar to Search, clicks on Paid Social have reduced to align with new monthly budget pacing
From this, it’s pleasing to see leads remain consistent with 6 at a $225 CPL
The Lookalike audience claims the top spot with 4 leads at a $137 CPL. From this, we saw 2 Nurture leads and 2 Indisposed leads
The remaining leads are from the Affluent audience, unfortunately these leads are either Cold or Dummy
Since going live with updated copy on Aug 8th, we’ve seen 3 leads at a $125 CPL
In particular, the Sunset Dining creative achieved 3 leads at a $86

Optimisations:

_Similar to Search, we expect WoW clicks to decline further as we see a full week of adjusted budget activity. We will monitor performance following this for any optimisations _

Property Portal:

REA recorded 3 leads, of which we saw 1 Nurture lead and 2 Indisposed leads
AD has seen lead volume drop following a large spike, down from 9 to 2 WoW

Edit Response

Sola Weekly Report - 7 Aug

29 July - 4 Aug

Search:

Leads continue to remain consistent with 2 recorded, with 1 lead being Nurtured
These leads came from Brand and Mermaid Beach terms
This result comes following our optimisations towards Surrounding Suburb bids, which saw clicks on these terms increase by 25%
Additionally, from this increase in clicks to site we saw Engagement Rate remain consistent WoW

Optimisations:

We will continue allocating spend towards the select Surrounding Suburb and Brand terms, potentially reducing another lower performing Surrounding Suburb term pending this week’s results

Social:

WoW we’ve seen lead volume decline, with 9 leads recorded
5 of these leads are from Lead Form, which has 1 lead Nurtured
Regarding audiences, the Affluent audience saw the top result with 7 leads at a $110 CPL. This result comes with 1 lead Nurtured and 4 Indisposed
The Lookalike audience has seen lead volume reduce WoW, with 2 Indisposed and the remainder Cold
Regarding creative, the Sicilia Render saw strong results with 4 leads at a$110 CPL

Optimisations:

The new creative and copy is being updated, with the full results of this to be seen in the following reports

Property Portal:

REA remains consistent with 2 leads, however we saw 1 lead won!
AD saw leads spike, recording 9 at a $65 CPL, with 1 lead engaged

Edit Response

Sola Weekly Report - 1st Aug

22 - 28 July

Search:

Leads remain consistent with 2 recorded
While Brand terms did not convert this week, we saw Location and Main Beach terms generate 1 lead each
Additionally, the Main Beach term lead is currently being Nurtured
The increase in Scroll Rate to enquiry form also remains consistent at approx. 60%

Optimisations:

Looking at what terms are generating traffic within our Surrounding Suburb terms, we can see Broadbeach Waters, Mermaid Beach, and Palm Beach terms are all generating traffic without seeing leads. From this, we have retroactively reduced bids here and look to increase Main Beach and Bundall term bids

Social:

Leads remain consistent at 15 recorded with a $125 CPL
While lead volume between Lead Form and Website campaigns are similar, the Website campaign is operating at the more cost-effective CPL of $110. Additionally, the Website campaign provided more quality leads, with 2 Engaged vs. 1 Nurtured
Additionally, lead volume between the Affluent and Lookalike audiences are similar following the Lookalike audience refresh. However, the Lookalike audience saw slightly stronger lead quality, with 2 leads Engaged
The Sunset creative continues to perform, with 6 leads at a $70 CPL

Optimisations:

Perth targeting has been added to the Affluent audience, with Tasmania targeting now removed
Additionally, we will continue to monitor the Lookalike audience performance following the refresh
Furthermore, the Website campaign performance continues to improve following our previous optimisations. If it continues with a clear lead over Lead Form, we suggest shifting budget over slightly towards the Website campaign.

Property Portal:

REA remains consistent with 1 lead, however this lead was Indisposed
AD also remains consistent with 4 leads, with all leads indisposed

Edit Response

Sola Weekly Report - 26th July

15 - 21 July

Search:

Leads remain consistent with 3 recorded
2 of which came from Brand terms at a $155 CPL, with 1 lead Engaged
Additionally, 1 lead came from Surfers Paradise terms
We’ve seen a slight uptick in Mobile users scrolling to the landing page, at 60% and matching Desktop users

Optimisations:

While leads have fluctuated, we are still tracking above historic average. We have continued to prioritise Brand terms and maintain click volume to site

Social:

Leads are up WoW with 16 at a $110 CPL
Following our refresh on the Website Campaign, we’ve seen this campaign outperform the Lead Form campaign with 9 leads at an $80 CPL. While no Social leads this week are being Nurtured/Engaged, it is still pleasing to see strong lead volume from this campaign
Additionally, the Affluent audience continues to perform with 14 leads at a $50 CPL where almost all leads were either indisposed, cold or dummies.
The Sunset Dining creative has achieved the best result this week, with 11 leads at a strong $30 CPL

Optimisations:

_While lead volume from the Lookalikes has decreased WoW, we have successfully refreshed this audience and can expect to see results in the following reports _
_ The quality on the Affluent audience has been low, would be good to get a gauge of the responses from these people and whether there is still potential on indisposed being re-engaged ? _

Property Portal:

AD recorded 3 leads this week
REA remains consistent with 1 lead
All Property Portal leads have been Indisposed

Edit Response

Sola Weekly Report - 18th July

8 - 14 July

Search:

Leads from Paid search continue on an upward trend with 6 at a $225 CPL
Brand terms secured 4 leads at a strong $75 CPL, here 1 of those leads are in the Nurture stage
Following our optimisations on term bids from the last report, we saw 1 lead each from Location and Main Beach terms
Regarding Heatmap data, we can see 65% of Desktop users are reaching the Lead Form. However, this drops off to about 50% on Mobile

_ Optimisations:_

_It’s pleasing to see Paid Search leads performing at this lead volume. In an effort to continue these results into the next week we’ll maintain current click volume to site from these terms _

** Social**:

12 Leads were recorded this week at a $150 CPL
8 of these leads came from the Lead Form campaign, with the remaining 4 coming from the Website campaign. Since we refreshed the website leads campaign last week we can see these leads starting to be recorded now.
The Affluent Property Intender audience achieved the strongest results this week, with 7 leads at a $110 CPL. This audience also saw 1 lead labelled Nurture and 1 labelled Engaged.
Additionally, the Remarketing audience saw 3 leads at a $115 CPL however all 3 were indisposed.
Regarding creative, the Tall Building static saw the stronger lead volume with 5 leads at a $90 CPL

Optimisations:

The Website campaign is optimising more efficiently following our optimisations. We will continue to monitor this week to confirm
Since all 3 remarketing ads were indisposed, we recommend keeping an eye on this in the following week before taking any action.

** Property Portal**:

AD leads remain consistent following an upward trend in lead volume, with 7 leads at an $80 CPL although 3 of those leads were indisposed.
REA PP remains consistent with 0 leads recorded

Edit Response

Sola Weekly Report - 11th July

1 - 7 July

Search:

Leads remain consistent WoW with 3 recorded
2 leads came from Location, and 1 from Bundall terms
Despite seeing increased traffic from a consistent search volume, Brand terms did not convert this week
However, we’ve seen Engagement Rate increase to 50% (a flat 5% increase) and Average Session time increase by 5 seconds to 21 seconds

Optimisations:

Additionally, we will continue to prioritise Brand terms while looking to increase traffic from Location and Surrounding Suburb terms

Social:

WoW Clicks on Paid Social have seen a 35% increase, reaching over 500 clicks
LF and Website equally saw the same volume in leads with 2 each.
From July 5th the new Affluent Property Intender audience started activity and has since achieved 1 lead (via website campaign)
Prior to pausing, the Gold Coast audiences also achieved 3 leads collectively across Lookalikes/Property Intenders as well as LF/Web campaigns.
Regarding creative, the Sicilia Render achieved the best result with 2 leads at a $140 CPL

Optimisations:

The Sicilia Render was added across all Prospecting audiences
Additionally, the Affluent audience for Sola has a similar optimisation to Rochester, seeing 1 lead from VIC and optimising towards that region over QLD. **Per our conversations on Tasmania, can you confirm if you would like us to remove this region ? **

Property Portal:

AD has seen lead volume improve, recording 6 this period
However, REA PP has recorded 0 leads

Edit Response

Sola Weekly Report - 4th July

24 - 30 June

Search:

4 leads were recorded this week from Paid Search
We’ve seen Search volume on Brand terms increase by 10%, which lead to a similar increase in Clicks on these terms
From this, 3 leads were recorded from Brand terms at a $80 CPL
The remaining lead came from Location terms

Optimisations:

We will continue to spread budget across terms while prioritising Location and Brand terms
Additionally, as Generic terms haven’t been performing we have retroactively reduced spend here to assist the above optimisation
We are also in the process of re-testing tags within the Download Brochure lead form, we will update you once testing has shown it has marked leads correctly has been completed.

Social:

Leads remain consistent this week, with 8 leads recorded
The Lead Form campaign remains consistent with 7 leads at a $145 CPL
Furthermore, 2 of these leads clicked through to the website and completed a lead form there too.
The remaining lead came from the Website campaign
Both the Lookalike and Property Intender audiences achieved 2 leads each
Additionally, The Remarketing audience has remained consistent as the top performer, with 4 leads at a $85 CPL.
The A|B test has concluded and results have been shared, Sicilia came out on top with just 1 lead more than Sasso Kitchen.
Creatively, the Entry Render & Sunset Dining both achieved 2 leads this week

Optimisations:

_Similar to Rochester, the Mortgage Calculator related interests have been removed from our Property Intender audiences _
_ Please confirm if you want to pause Sasso kitchen and carry on with Sicilia kitchen_

Property Portal:

REA PP recorded 1 lead following 0 last week
Unfortunately AD has recorded 0 leads this period

Edit Response

Sola Weekly Report - 27th June

17 - 23 June

Search:

Per our optimisations, Location terms have seen clicks increase by 70%
To keep WoW spend consistent we pulled back bids on Surrounding Suburb terms
We have also seen User Engagement Time increase slightly from 15 to 20 seconds, showing users are spending more time on the website

Optimisations:

_While increased Location traffic hasn’t translated to any extra leads, we will continue to optimise these terms while looking to spread spend across terms from other campaigns _

Social:

7 leads were captured this week, all from the Lead Form campaign at a $150 CPL
4 of these leads came from our Remarketing audience at an $85 CPL, where the A/B test saw a split between the Sicilia and Sasso creatives
The Lookalike audience remains consistent with 2 leads, while the Property Intender has seen lead volume drop to 1
Additionally, the Tall Building creative achieved 2 leads at a $110 CPL

Optimisations:

The new price updated creatives are live across both campaigns
_Furthermore, we hope to continue seeing feedback regarding the Manual Contact Form lead quality _

Property Portal:

REA recorded 0 leads this week
AD has also seen a decline, with 2 leads

Edit Response

Sola Weekly Report - 20th June

10 - 16 June

Search:

Clicks remain consistent WoW
Notably, we saw clicks increase by 20% on Surrounding Suburb terms, specifically Broadbeach Waters saw clicks triple
While this hasn’t translated to leads, we’ve seen Engagement Rate remain consistent with the extra traffic

Optimisations:

_Following the spike in traffic from Surrounding Suburb terms, we have pulled back bids here as no leads have come through here, with the intention of increasing Location terms bids _
Additionally, we will continue to maintain Brand traffic

Social:

Clicks remain consistent WoW on Paid Social
Additionally, 10 leads were recorded at a $180 CPL
All leads came from the Lead Form campaign at a $100 CPL
Leads are up on both the Property Intender and Remarketing audiences, recording 4 leads each
Creatively, we are seeing a good share of volume across all ads live.
Regarding the A/B test for Kitchen creative, 2 leads came from the Sicilia creative

Optimisations:

Price updates for both creative and copy have been updated, waiting for approval to turn on
Additionally the Lookalike audience is now Manual Contact Form only. As leads come through following this change it would be interesting to see if lead quality has improved

Property Portal:

REA PP remains consistent with 1 lead
AD leads also remain consistent with 6 leads

Edit Response

Sola Weekly Report - 13th June

3 - 9 June

Search:

Clicks remain consistent WoW
Notably, after last week’s spike Location terms have seen 20% reduced clicks
Following last week’s optimisations, we’ve seen increased traffic from Brand terms
From this, 1 lead came through from Brand term 'sola broadbeach'

Optimisations:

As Brand terms continue to deliver leads, we will maintain the current level of spend on these terms

Social:

Clicks from Paid Social remain consistent WoW
Additionally, leads remain consistent with 10 at a $180 CPL
9 of these leads came from the Lead Form campaign at a $115 CPL
Leads are evenly distributed across all audiences, with the Lookalike audience taking top spot with 4 leads, here we are A/B testing manual contact form vs auto-fill and can see an even split in leads with 2 each.
The Tall Building creative achieved the most leads this week, with 3 reported at a $160 CPL
The Remarketing audiences saw 3 leads this week at a $120 CPL, 2 of which came from the Sasso Render creative

Optimisations:

_The new creative has been running for nearly 2 weeks now. We will continue to monitor the performance for any trends _
_ Keen to hear how the quality of the leads from the manual contact form are going? _
_ _

Property Portal:

REA PP remains consistent with 2 leads
AD leads have slightly increased WoW with 7 leads

Edit Response

Sola Weekly Report - 5th June

27 May - 2 June

Search:

Clicks remain consistent WoW
Following last week’s optimisations we’ve increased traffic from Location terms by 25%, reaching 180 clicks and contributing to 35% of total clicks this week
With leads fluctuating, we have recorded 0 leads this week
However, we’ve seen Engagement Rate increase to 50.8% (a flat 6% increase)

Optimisations:

Brand Terms will be the priority this week, which we’ve retroactively increased bids on to increase traffic while maintaining spend elsewhere

Social:

Clicks have seen a large spike, reaching nearly 500 clicks
From this leads have also spiked, up 15 from 9 at a $160 CPL
14 of these leads came from the Lead Form campaign, at a $100 CPL
Both Gold Coast Lookalike and Property Intender have similar lead volumes, with the Lookalike audience performing at the stronger $130 CPL
Additionally, Remarketing captured 2 leads
Regarding creative, the Exterior creative remains the top performer with 7 leads

Optimisations:

The new creative has been swapped in, with the full results to be reported on in the coming weeks

Property Portal:

REA PP leads remain consistent at 1
AD leads also remain consistent with 5

Edit Response

Sola Weekly Report - 29th May

20 - 26 May

Search:

Clicks have increased by nearly 20%, sending 560 clicks to site
This is from turning off the Demand Gen campaign and allocating budget to the Search campaign
Additionally, 3 leads were recorded this week
Brand and Location terms each saw 1 lead
Furthermore, we recorded 1 lead from Competitor terms, specifically the Infinity competitor.

Optimisations:

Based on lead volume data, we are continuing to focus on Brand and Location terms
Additionally, we will monitor the competitor term that converted, potentially increasing bids

Social:

Overall clicks have seen a 20% decrease
This is due to the Sydney and Melbourne audiences being turned off last week
Following this, we’ve seen leads remain consistent with 9 at a $180 CPL
Surprisingly, the Website campaign performed best this week with 5 leads at a $130 CPL
The Lookalike audience has taken the top performing spot with 6 leads at a $110
While the Exterior creative achieved the higher lead volume (5), the Balcony creative achieved its 3 leads at the stronger CPL of $140
Additionally, the Remarketing audience saw 1 lead through the Kitchen Static creative

Optimisations:

We are currently actioning the Creative refresh sent over, we will report on the performance of this in the coming reports

Property Portal:

REA PP recorded 1 lead
The AD Lead volume spike remains consistent with 4 leads

Edit Response

Sola Weekly Report - 23rd May

13 - 19 May

Search:

WoW we’ve seen a 30% increase on clicks to just under 500 clicks
This comes from last report’s optimisations, focusing on increasing bids
Additionally, Engagement Rate of users from Paid Search remains consistent with increased traffic
2 leads have been recorded this week from Brand terms at a $125 CPL (This has followed with momentum outside of this reporting week and still converting leads)

Optimisations:

Following last week’s Demand Gen optimisation, we have turned this campaign off and reallocated its budget to Paid Search. We will see activity from this increase as budget aligns with new pacing
Additionally, we have retroactively increased bids on Brand terms in line with budget

Social:

Clicks remain consistent WoW on Social
Surprisingly, leads have dropped to 7 from 13
5 of these leads came from Lead Form, with the remainder from the Web Traffic campaign
4 Leads came from Remarketing, at a $60 CPL
Additionally, all Remarketing leads came from the Kitchen Static creative
The remaining leads came from the Lookalike campaign

Optimisations:

While a drop in Lead Volume was anticipated due to Sydney/Melbourne audiences pausing, we noted additionally that the GC Property Intender audience failed to convert. We will monitor this audience in the following week for any optimisations
Once we refresh creative and copy we hope to see this improve performance

Property Portal:

REA PP remains consistent with 0 leads - it may be worth refreshing Hero images here too
AD has seen leads spike with 5 this week

Edit Response

Sola Weekly Report - 16th May

6 - 12 May

Search:

Following last report’s increase, we’ve seen Clicks from Paid Search decrease by 15% WoW to 350 Clicks
This decrease largely comes from Generic terms, seeing a 30% decrease
However Brand has showcased a strong CTR at 12.5%
Furthermore, while Demand Gen has seen a decline in Clicks, it has seen CTR increase to 1.2% from 0.6% WoW
Overall, Engagement Rate for users from Paid Search remains consistent

Optimisations:

We’ve noted that Clicks have seen a decline over the last month, we have retroactively increased bids across all campaigns to counteract this and generate traffic to site
Additionally, over the last few weeks we’ve seen Demand Gen decline in Clicks and is underpacing in budget. We have retroactively increased its budget on platform looking to increase Clicks and Spend however an alternative for next month could be to reallocate some Demand Gen budget to Search to further increase traffic to site

Social:

Clicks remain consistent WoW
Additionally, Lead volume has double compared to last week with 13 leads at a $140 CPL
10 of which came from Lead Form, at a $110 CPL
While most leads came from Gold Coast Property Intenders (5), followed by Lookalike (3)
All leads came from the Balcony and Exterior creatives, with Balcony achieving its 7 leads at a $100 CPL

Optimisations:

As per WIP notes, we’ve paused Sydney and Melbourne audiences across LF and Website campaigns
Once we gain the new creative we will implement a refresh across all the audiences.

Property Portal:

REA PP remains consistent with 1 Lead
AD has seen a drop with 0 leads recorded

Edit Response

Sola Weekly Report - 9th May

29 April - 5 May

Search:

Clicks from Paid Search have increase by 20% following the previous week’s decrease
Notably we’ve seen Demand Gen clicks further decrease by 30% from last week
However, 1 lead came though this week from the Demand Gen Campaign
Additionally, overall we’ve seen CTR increase to 2% from 1.44% due to impressions decreasing by 25% likely due to a lower Search Volume week

Optimisations:

We will look to increase Brand term bids as we’ve noted Impression Share for these terms has decreased slightly

Social:

Clicks and Spend remain consistent WoW
Surprisingly, Leads have dropped to 7 from 13
This comes from the Lead Form campaign recording 5 leads this week, down from 11
Additionally, the Melbourne audience has recorded 0 leads where normally a consistent source of lead volume
Conversely, the Lookalike audience remains consistent with 4 leads
Regarding creative, the Exterior creative remains consistent with 4 leads where the Balcony creative has seen leads decline to 2 from 6
Kitchen Static within Remarketing has converted another lead this last week

Optimisations:

While this is the first week seeing leads decline, we will monitor audience performance for any optimisations
Additionally, once the new Renders are ready we will update the Kitchen remarketing creative

Property Portal:

REA PP remains consistent with 1 lead
AD leads also remains consistent with 4 leads

Edit Response

Sola Weekly Report - 1st May

22 - 28 April

Search:

Following a spike in Clicks in the previous report, we’ve seen Clicks to Site level off this week dropping by 40% to maintain budget pacing
Additionally, Demand Gen Clicks to Site have dropped 20% while maintaining spend due to increased CPC
From this, Leads have also dropped from 4 to 0
Conversely, Engagement Rate of Traffic from Paid Search have increased by a flat 5%

Optimisations:

We will resume prioritising Location and Generic terms to generate Traffic to site

Social:

Spend and Clicks remain consistent across Paid Social
Additionally, Leads are up 13 from 11 and at a $140 CPL
11 of these leads are from the Lead Form campaign, at a $100 CPL
The Lookalike audience generated the most leads (5), meanwhile the Melbourne audience achieved its 3 leads at a $60 CPL
Additionally we’ve seen 1 lead from Remarketing across the Kitchen Static creative
Leads across creative remain consistent, with Balcony achieving 6 leads and Exterior capturing 4 leads

Optimisations:

Following WIP meeting, we will update the Remarketing Static creative once new renders are provided

Property Portal:

REA PP recorded 1 lead
AD leads have jumped up to 6 from 2

Edit Response

Sola Weekly Report - 24th April

15 - 21 April

Search:

Leads remain consistent this week at 4
From last report’s optimisations, we’ve increased Clicks to Site from Paid Search by 40% WoW and reaching over 600 clicks
This largely comes from increasing bids on Location, Generic, and Surrounding Suburb terms, which make up nearly 90% of total clicks which have seen this optimisation work as we gain 2 leads from these campaigns.
Additionally, the Demand Gen campaign has seen Clicks to Site decrease while Spend remains consistent however still showcasing 2 leads.
This is as a result of CPC increasing to compete with other Demand Gen ads
Palm Beach keyword term has converted

Optimisations:

As Generic and Palm Beach terms have seen leads, we will continue to push bids on these terms while maintaining budget pacing

Social:

Traffic remains consistent WoW
Additionally, leads remain consistent at 11 with a $180 CPL
The Lead Form Campaign continues to drive leads, recording 10 this week with the remaining lead coming from the Web Traffic Campaign
The Lookalike audience generated 5 leads, where both the Melbourne and Sydney audiences generated 2 leads each at a $95 CPL
The Balcony creative generated 6 leads, with the remainder coming from the Exterior creative
Although no remarketing creative has converted, we have seen the highest volume in traffic towards Kitchen Static around 2k compared to both videos which are below 1k.

Optimisations:

We will keep an eye on these remarketing ads further and make optimisations the following week if necessary

Property Portal:

REA PP reported 0 leads this week
AD leads remain consistent with 2

Edit Response

Sola Weekly Report - 17th April

8 - 14 April

Search:

Clicks to site from Paid Search remains consistent WoW
Despite no additional traffic, we’ve seen leads increase to 4 from 2
3 leads came from Brand terms, converting at a $80 CPL
Additionally, Demand Gen generated 1 lead
Engagement Rate remains consistent at 54% following last report’s optimisations

Optimisations:

As we are only seeing leads from Brand terms, we are looking to spread budget across Generic, Location, and Surrounding Suburb terms to generate Clicks to Site while maintaining Brand term spend

Social:

While Spend remains consistent, we’ve seen Clicks from Paid Social and Ad Impressions decrease by 20% WoW
This is a result of the cost of serving ads on Facebook increasing, as seen by CPM increasing by 20%
Additionally from this, we’ve seen leads decrease to 12 from 19 at a $170 CPL
While the Lead Form campaign remains consistent with 11 leads, the Web Traffic campaign has seen a decrease from 6 to 1 lead
Gold Coast Property Intenders has seen a slight decrease in lead volume (down 5 from 9), both the Lookalike audience and Sydney audience remain consistent with 3 leads each
Following the Creative update, we’ve seen the Balcony creative generate 7 leads at a $120 CPL, while the Exterior creative generated 4 leads at a similar spend
Lastly, the new Remarketing creative saw 1 lead from the Kitchen Video

Optimisations:

Regarding Remarketing Creative, the Kitchen Static creative has seen similar spend to the Kitchen video without converting. If this continues in future reports we can look to potentially switch this off in favour of the Video creative
We will continue to monitor the new creative performance for any trends and optimisations

Property Portal:

REA PP generated 2 leads this week
AD leads have stabilised in lead volume with 2

Edit Response

Sola Weekly Report - 11th April

1 -7 Apr

Search:

Paid Search Traffic has seen a 10% decrease from continued optimisations to Location terms
Conversely, Leads have increased WoW from 1 to 2
Both leads came from Brand terms at a $145 CPL
The Demand Gen campaign has seen more consistent Traffic following last week’s optimisations
Additionally, from this optimisation and by prioritising Brand terms we’ve seen Engagement Rate for Paid Search Traffic increase from 39% to 54%, with the largest increase coming from Demand Gen (22% vs 51% of Sessions)
While this change is still new, it is pleasing to see this positive result

Optimisations:

We will continue to monitor the effects of changing the bid strategy on the Demand Gen campaign
Additionally, Brand terms will continue to be our priority regarding bids

Social:

Both Clicks and Spend remain consistent WoW
Additionally, Leads are up this week to 19 from 10 at a $110 CPL
Both campaigns saw an increase in leads, with the Lead Form Campaign providing 13 leads and the Web Traffic campaign generating 6 leads
The Gold Coast Property Intender audience has seen a spike in lead volume, generating 8 leads, and Sydney continues to achieve its leads (4) at a strong CPL of $50

Optimisations

Creative had a copy update to promote its Now Selling status, with activity starting April 5th, and has seen 4 leads since across each Creative
Additionally, the new Retargeting creative was set live April 9th. We will provide insights in future reports for these creatives

Property Portal:

REA Profile reported 0 leads this week
REA Native remains consistent with 1 lead
AD leads have spiked to 7 from 1

Edit Response

Sola Weekly Report - 4th April

25 - 31 Mar

Search:

Traffic has increased by 50% this week, achieving over 500 clicks across Paid Search
This week we’ve been driving Traffic from Surrounding Suburb and Generic terms, which saw the largest increases WoW, while reducing Location term spend
Additionally with this increase in Traffic we’ve seen a higher percentage of users from Paid Search engaging with webpage content, at an engagement rate of 39% (up from 32%)
While this hasn’t translated to increased leads, which have remained consistent (1), we can expect to see an increase in leads from other channels like referral (which is up 3 from 1)
Regarding the Demand Gen (Google Display) campaign, we’ve seen a decrease in clicks, by 50%, with CTR dropping to 0.93%

Optimisations:

Bids on Location terms will continue to be decreased, while prioritising Brand terms where possible
Additionally, with the Demand Gen campaign generating traffic inconsistently, we have adjusted its bid strategy to Maximise Conversions. This will prioritise showing ads to those more likely to convert. We will monitor the results of this change over the next few weeks

Social:

Traffic have seen a slight decrease WoW
From this reduced traffic, Leads have dropped from 14 to 10
While leads are down, we have maintained CPL at $210
Additionally, 9 of these leads came from the Lead Form campaign, with only 1 from the Web Traffic campaign
The Gold Coast Lookalike audience continues to bring in the higher lead volume (4), while Melbourne and Sydney generated their 2 leads each at a similar CPL of $110
The Balcony creative has seen lead volume reduce (3) while the Exterior creative sees 6 leads recorded at a $155 CPL

Optimisations:

We have switched off ‘Collabs’ and ‘Creators’ in the Remarketing audience due to low traffic and leads
We are working through adding in new remarketing videos with copy mentioning Display Suites being open to push more enquiries.

Property Portal:

REA Native recorded 1 lead this week, down from 3
REA Profile remains consistent with 1 lead
AD recorded 1 lead, following a spike last week

Programmatic Display:

Quantcast served 141k impressions
Near served 40k impressions

Optimisations:

As mentioned, Quantcast ran as Native placements due to no display assets provided to spec. Due to this it limited our exposure on all devices and narrowed down to Desktop only. However we will be canceling this activity as requested over email.

Edit Response

Sola Weekly Report - 28th March

18 - 24 Mar

Search:

Clicks from our Search Campaigns have increased by 35% WoW
Surprisingly, leads have remained consistent at 2
Both leads came from the Brand campaign, converting at a $120 CPL
While we haven’t seen leads increase in line with spend, we have recorded 2 direct leads come through
The Demand Gen campaign has also seen Clicks increase by 20%
This result is with an increased CTR of 1.36% (up from 1.18%)

Optimisations:

We will look to further reduce Location bids as they aren’t performing, while stabilising budget pacing for April

Social:

Both Spend and Traffic have decreased slightly
From this we’ve seen a drop in leads from 21 to 14
These results come from the Lead Form campaign generating 10 leads and the Web Traffic campaign producing 4 leads
Both Gold Coast Property Intender and Lookalike audiences generated 4 leads each, while Melbourne has achieved a strong $90 CPL with its 3 leads
The Balcony creative continues its strong performance with 10 leads at a $125 CPL

Optimisations:

Since the Web Traffic performance has dropped since campaign start, we have upweighted the Lead Form campaign and expect CPL to decrease slightly from this
Traffic on Remarketing ads ‘Creators' and ‘Collabs’ creatives are very low, we recommend either switching them off or updating copy across all ads to drive more urgency.

Portal:

REA Native leads are up 3 from 1
REA Profile recorded 2 leads
AD has seen a spike of 5 leads up from 2

Programmatic Display:

Near served 37.8k impressions this week, with a 0.01% CTR
Quantcast served 173k impressions, with a 0.02% CTR

Edit Response

Sola Weekly Report - 21st March

11 - 17 Mar

Search:

Clicks to site from Paid Search has increased by 150%
This is largely from the Demand Gen campaign, generating nearly 800 clicks alone at a $0.27 CPC
This has come at slightly increased spend but within budget
Additionally, leads are consistent at 2
These leads are from Brand terms (1) and the Demand Gen campaign (1)

Optimisations:

With spend increasing, CPL has spiked to $380. We will look to optimise bids by reducing location terms spend, and monitoring Brand and Demand Gen spend

Social:

Spend and Clicks remain consistent WoW
However, following the previous report’s increase in spend, we have seen leads spike from 11 to 21 at a $125 CPL
This result is from Lead Form campaign capturing 18 leads, and Web Traffic recording 3 leads
The Gold Coast Lookalike audience continues to generate the most leads (7), while the Sydney audience captured its 6 leads at a very strong $45 CPL
The Exterior creative has seen a spike in performance, with 10 leads at a $95 CPL, with the Balcony creative generating 10 leads (up from 7 last week)
Remarketing creative on the other hand, is not performing as great in the full lifetime of the campaign and only saw Sauna confirm 1 lead.

Optimisations:

As the Web Traffic campaign has seen significantly less leads than Lead Form, we will monitor the performance of both campaigns looking to downweight budget if needed
Traffic on ‘Creators' and ‘Collabs’ creatives are very low, we recommend either switching them off or updating copy across all ads to drive more urgency.

Portal:

REA Native leads have dropped to 1 from 5 (Note that this finished up on 19th March)
REA Profile also recorded 1 lead
AD stays consistent at 2 leads

Programmatic:

Near served under 35k impressions this week, performing at a 0.03% CTR
Quantcast began activity last week, and has served 288k impressions at a 0.03% CTR

Edit Response

Sola Weekly Report - 14th March

4 -10 Mar

Search

Both spend and traffic are consistent WoW
Leads are down from 5 to 3 converting at a $200 CPL
Notably, all 3 leads this week came from Brand Terms, where Location terms failed to convert
Additionally, Demand Gen has generated 194 clicks at a $0.39 CPC
As this is the first week of activity, we expect the Demand Gen campaign to continue growing

Optimisations

With the majority of leads coming from Brand terms and not much room to push bids, we will continue to monitor the performance of the other campaigns
Additionally, we will push bids for Location terms, as historically these have converted

Social

With spend doubling in line with budget, clicks have also doubled
Surprisingly, leads have remained consistent capturing 11 this week at a $230 CPL
7 came from the Lead Form campaign, with 4 from the Web Traffic campaign
The Gold Coast lookalike audience is the standout this week, generating its 6 leads at the stronger CPL of $150
Regarding creative, the Balcony static generated 7 leads, followed by the Exterior static with 3 leads

Optimisations

As the campaigns continue activity, we will monitor performance to identify any optimisations to reduce campaign CPL

Portals

REA Native generated 5 leads, down from 7
REA profile has had a strong start with 8 leads
AD started on 7th, capturing 2 leads

Programmatic

Near started activity Mar 6th, and has since generated 47 clicks from under 10k impressions
Geo-targeting is currently performing at a 0.63% CTR, with Competitor targeting generating clicks at a 0.29% CTR
Quantcast began on the 11th March and started to see impressions come through, we will provide a better update next week on this.

Edit Response

Sola Weekly Report - 7th March

26 Feb - 3 Mar

** Search Insights**

Search results have started to gain momentum with 5 leads from a 97% increase in traffic boasting a competitive CPL of $97 which is fantastic!
Brand terms managed 3 leads with the remaining 2 converting via Location keywords ‘broadbeach real estate’.
This outcome was achieved via last weeks optimisation to reallocate budget to Brand and Location Terms
Google Demand Gen Display went live recently and we will provide an update in next week's report.

Search Optimisations

We will continue to monitor performing terms and ensure the budget is allocated accordingly to help increase lead volume at a cost effective CPL.

Social Insights:

Leads have increased from 4 to 13 WoW with a low CPL of $98.
This increase has been attributed to the Lead Form campaign which was set live at the start of the reporting period and managed 8 leads.
This week, the Gold Coast audience has predominantly driven our lead acquisition across both Lead Form and traffic ads campaigns, with the remaining leads coming from the Melbourne audience.
Regarding creative assets, the balcony image has significantly resonated with our audience, resulting in a higher lead conversion rate for our lead form ads.

Portal Insights:

REA native made its debut this week and managed 17 leads (not including duplicates or test leads).
Both the Sauna and Pool view creatives managed the most leads with 8 and 7 respectively.
REA Profile just went live today and will be reported on in the next reporting period.

Edit Response

Sola Weekly Report - 29th Feb

19 - 25 Feb

** Search Insights:**

Brand Exact boasts a high CTR of 40% which is a great sign early on in the campaign that (Sola) brand recognition is high.
Phrase terms across all campaigns were the key impression driver accounting for 90% of all impressions (1984).
Competitor terms has a low ‘top of page’ result following a lack of impressions.
The initial stage of the search campaign has been slow to spend however we are seeing a gradual increase in clicks on a daily basis.

Search Optimisations

We have increased Competitor CPC bids to improve impression & top of page exposure there.
We have re-allocated the budget to Brand and Location terms to help nurture conversions there.

Social Insights:

Sola Lead Form campaign is now active and results will be reported on in next week's report.
However the Conversion campaign managed 5 leads with 4 coming from Facebook and 1 via Instagram.
Gold Coast Property Intenders converted 4
On a creative level, the Exterior static managed 3 leads whereas the Balcony 2.

Social Optimisations

We have turned on the Remarketing audiences across both campaigns, however they are slow to spend. We expect this to pick up further when there is more traffic on the website however we will keep an eye on this closely.

Portal Insights: REA Native is live and will share an update in next week's report.

Edit Response

Recent Projects

No items found.

Sola