Stella Maris

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Activity stopped on the 1st of March, spending just under $300 this week.
This is a 20% decrease in spend from last week, with traffic also decreasing by 20%.
While we have seen overall traffic decreasing, Location and Brand terms click volume has remained consistent from last period.
Majority of the decrease came from Surrounding Suburbs terms.
1 Lead was achieved from Brand terms.

Social

Activity stopped on the 1st of March for social ads as well.
As a result, spend decreased by 50% compared to last week, with lead volume also decreasing by 50%, with 4.
Positively though, CPL remained fairly consistent, with $98 ($96 last week).
The Greater Melbourne Property Intenders has achieved the strongest performance, with 2 leads at a $40 CPL.
In terms of creatives, only the 'Construction Commenced' video has contributed to leads this week, at a $66 CPL.