Uniq Residences

Social

After last week's improvement, leads remain strong with 23 (26 last week).
CPL also sits consistently at $130.
Again, Lead Form captures the most leads, with 14.
Its CPL, though, has risen from $80 to $105.
Interestingly, we've seen the opposite trend across website, with CPL coming down from $260 to $170.
Last week (Wed), we increased spend towards our video assets (at stronger $65 CPL, compared to $200 on statics).
With more volume, we have seen its CPL rise a bit to $105.
This is still stronger than our statics though, at $155 - and have therefore increased video again.
The most leads continue to come from the bathroom animation, with 11.
Finally, looking to targeting, opposingly to last week, GC delivered the most leads (7) - seeing its CPL drop from $300 to $75!
In contrast, after previously performing best, Sydney saw only 3 leads this week, at a $250 CPL.
If this flip of results continues we will look at downweighting the audience.
Interestingly, we've still seen the cost to serve ads remain impressive, with CPM not coming down this week.
As mentioned, I'm not concerned if we can maintain lead volume - but will be keeping an eye if this changes.

Search

Optimisations this week have focussed on lowering the amount we spend on Surrounding Suburbs terms.
While we've seen a spike in volume from these terms, they have not shown high conversion.
For this reason, we have limited the amount of auctions we appear for across these search terms.
Previously contributing the largest percentage of spend, lowering bids has seen our overall weekly cost for search drop by 30%.
Positively though, lead volume has remained consistent, with 1 again.
With remaining budget, we have attempted to push Bundall search terms - but has unfortunately remained consistent this week.
Having said that, our 1 lead was achieved from these terms.
We will monitor this week to see if there is more volume to capture.