Bridge + Palmer

Search

Spend and traffic have increased by 15% this fortnight, in line with March's budget.
Lead volume also increased, going from 4 to 5.
4 of the leads came from the Generic terms 'apartments for sale' (3) and '2 bed apartments for sale' (1).
The remaining lead came from Brand related searches.

Social

Results across Social remained fairly consistent from last period, with 14 leads (compared to 15)
This sits at a $122 CPL (compared to $115 last fortnight).
After allocating more budget to the Lookalikes, it continues to achieve a strong performance, with 8 leads at a $ $107 CPL (compared to $167 CPL for Property Intenders).
The Retargeting audience has also performed well with 2 leads at a $91 CPL.
We have shifted the budget accordingly.
Lastly, the copy with the 'Starting at just $526,500' has performed best, achieving all the leads ($102 CPL).