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Fortnightly Update: 29th Feb

12th Feb - 25th Feb

Search

After slightly under pacing at the start of the month, spend has increased by 20% this fortnight, with traffic also increasing in the same proportions.
To achieve this, we have pushed bids for Generic and Surrounding Suburbs terms.
As a result, we have seen 45% of the traffic coming from Generic terms & 35% from Surrounding Suburbs.
On top of that, we have seen an increase in Brand traffic by 30% from last week, which indicates more interest/awareness for that specific project during that period.
4 leads were achieved, with 2 from Generic & 2 from Brand.

Social

Social ads have achieved 77 leads this fortnight, performing at a very strong $18 CPL.
After receiving feedback on the lead quality, we have tightened our targeting.
Since then 4 leads were received at a $21 CPL, which is still very strong.
In terms of targeting, the Lookalikes have performed best once again, with 59 leads at a $13 CPL.
Both live creative, Green & White text overlay, have performed at a similar CPL of $18.

Fortnightly Update: 13th Feb

29th Jan - 11th Feb

Social

The web conversion campaign was paused on the 6th of Feb, to introduce the Lead Form campaign.
It had achieved 4 leads at a $223 CPL from 29/01 up until 02/06 - compared to 3 at a $419 CPL the previous fortnight.
This comes after pausing the 'Blue text' which had a lower conversion volume compared to the other 2 variations (Green & White).
On the 6th of Feb, the Lead Forms were introduced, which achieved very strong results!
Notably, 31 leads were achieved at a very low $18 CPL!
This is a 90% decrease from the web conversion ads.
In terms of targeting, the Lookalikes have performed best, with 17 leads at a $14 CPL.
Therefore, we have shifted budget accordingly, allocating more towards that audience, to capitalise on the strong results.
Lastly, the Green & White creative variations both achieved the same CPL of $18, with 18 & 13 leads respectively.

Search

This fortnight's spend and traffic remained consistent from last period.
After achieving 1 lead last week from Generic terms, we have pushed bids for those keywords.
As a result, Generic terms contributed to 40% of the total traffic this period.
Unfortunately though, while this might have contributed to awareness of the project, no leads were achieved from those terms this fortnight.
Positively though, lead volume went from 2 to 3, with a CPL decreasing by 35% at $280.
2 of the leads came from Brand related searches.
The remaining lead was achieved via surrounding suburbs related search, with the term 'Brookfield land'.

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