Hospitality 23-24'

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Hospitality 23-24'

Resimax Group

Hospitality 23-24'

Dashboard Media Plan Implementation

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Weddings Monthly Update: 5th Jun

1st May - 31st May

Weddings | Year to date
Spend | $6,897.07
Clicks | 5,346
Impressions | 46,122
Leads | 37
CPL | $186
CPC | $1.29
CTR | 11.59%

Weddings | Search 1st May - 31st May
Spend | $1,925.97
Clicks | 1,518
Impressions | 16,144
Leads | 8
CPL | $241
CPC | $1.27
CTR | 9.40%

After a slightly slower April, spend and traffic increased by 20% in May.

Leads rose from 4 to 8, showing some improvement MoM.

7 of the leads came from generic search terms, and** brand terms accounted for 1 lead**.

We also saw an extra 11 leads on the wedding page, outside of our paid activity, which is consistent with April.

While CPL is still higher than our year to date average, Google Trends shows that search interest for wedding venues typically declines during the winter months, with activity usually picking up again after September.

Compared with May 2024, 16 leads were achieved at a $120 CPL. While there was the Winter Wedding social campaign which likely boosted performance at the time, this is still a significant drop.

Looking at CTR, we've seen a 20% decrease YoY, indicating less people are engaging with our ads. We’ll review and refresh the headlines and descriptions to help improve performance.

Hospitality 23-24'

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