Colorbond | Social 1st Jan - 30th Jun 2024
Spend | $10,835.00
Clicks | 23,796
Impressions | 1,075,405
CPC | $0.46
CTR | 2.21%
- The campaign has spent a total of $10k over the first half of the year, also serving over 1M impressions.
- This contributed to 24k clicks to the website, at a $0.46 CPC.
- To compare, the 2023 Colorbond campaign performed at a $0.55 CPC.
- CTR also improved this year, going from 1.70% to 2.20%.
- Just under 350k unique users were reached at a frequency of 3 - meaning each user would have seen the ads 3 times each on average.
- On top of that, while this is not the primary objective, we have seen more leads coming in from that campaign, with a total of 29.
- Leads for that campaign includes all form submissions ('Contact us', 'Home designs', 'Book a look' and 'Sign me up').
- In terms of creatives, we had 2 different assets running throughout the campaign: Purple Frame and White Frame.
- Both variations performed similarly in terms of CPC.
- However, the Purple frame asset achieved a stronger CTR of 2.50% - compared to 2.10% for White frame.
- On top of that, 25 of the leads came from the purple image.
- When restarting the campaign, we will look at swapping the purple frame asset by another creative that previously ran in past campaigns.
- In terms of copy, we have been running the same since the start of the campaign.
- However, with the frequency being relatively low and reach increasing as the campaign progresses, it is not necessary to update it at this point.
- We will keep monitoring those metrics and recommend adjustments if needed.
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