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Resimax Group

Leap Real Estate

Dashboard Media Plan Implementation

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Leap Monthly Update 1st May

1st Apr - 30th Apr

Leap | Social 1st Apr - 30th Apr
Spend | $847.95
Clicks | 390
Impressions | 38,812
Leads | 54
CPL | $16
CPC | $2.17
CTR | 1.00%

A total of 54 leads were achieved in April, sitting at a strong $16 CPL. This compares to 65 leads at a $14 CPL in March.

Notably, the Western Suburbs audience had performed at the best $12 CPL, with 42 leads.
This compares to 13 leads at a $28 CPL for the Northern Suburbs - we have made some budget adjustments and might pause this audience if this continues.

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Leap Monthly Update 4th Sept

1st Aug - 31st Aug

Leap | July to date (from first full month of activity)
Spend | $1,749
Clicks | 1,122
Impressions | 96,303
Leads | 121
CPL | $14.5
CPC | $1.55
CTR | 1%
**Leap | Social 1st August - 31st August **
Spend | $876
Clicks | 588
Impressions | 52,244
Leads | 69
CPL | $13
CPC | $1.48
CTR | 1%

Spend and traffic remains very consistent from last month
The Form campaign continues to perform well with 69 leads at an impressive $13 CPL.
This compared to 60 leads at a $15 CPL last month.
Our Western audience participates in just under 70% of the lead volume at a great $11 CPL.
In terms of creatives, our Deposit White 02 achieved once again, the bulk of these with 51 out of 69 leads.

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Fortnightly Update 14th Aug

29th July - 11th Aug

Leap | Social 29th July - 11st Aug

Spend | $406
Clicks | 294
Impressions | 25,504
Leads | 26
CPL | $15
CPC | $1.38
CTR | 1.15%

An impressive 26 leads were recorded throughout the fortnight.
Doing this at a very cost effective CPL of $15.
In terms of creative,the deposit asset with the white variation has led the charge, recording 18 of the 16 leads at a very strong CPL of $15.
The ’OMG’ asset was also able to achieve strong results with 8 leads at the same CPL of $15.

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Leap Monthly Report: 1st Aug

1st Jul - 31st Jul

Leap | Social 1st July - 31st July
Spend | $872.6
Clicks | 534
Impressions | 44,048
Leads | 60
CPL | $15
CPC | $1.63
CTR | 1%

57 leads were achieved at a strong $15 CPL this month.
This compares to 101 leads at a $17 CPL.
Notably, we introduced new creatives on 25/07.
Since then, it has achieved 16 leads at a $14 CPL, performing at a slightly stronger CPL than the previous creative so far ($16).
Additionally, we tested both variations of the same creative (black background & white background).
The white variation achieved 17 leads at a $10 CPL, compared to 3 leads at a $33 CPL for the black background.
Therefore, we have paused the black variation and introduced a new creative ('OMG! Your rent becomes your deposit).

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Leap Post Campaign Report: 3rd Jun

1st May - 30th Jun

Leap | Search 24th May - 30rd June
Spend | $933.37
Clicks | 1,062
Impressions | 2,239
Leads | 32
CPL | $29
CPC | $0.88
CTR | 47%

The search campaign ran from 24/05 until 30/06.
It has spent a total of $850, receiving just over 1k clicks to the form page.
CTR for the campaign was at a strong 50%, with a conversion rate of 3%.
32 leads were achieved, sitting at a strong $30 CPL.
Notably, looking at direct traffic, we have seen a 25% uptick in June compared to May.
Organic traffic also saw a spike in June, by 35%.
The increase is even more significant when looking at April vs June (when no paid media activity was running), with direct traffic increasing by 35% and organic by 40%.
This shows that the paid activity in May and June helped in increasing brand awareness and driving more traffic to the website across all channels.

**Leap | Social 1st May - 30rd June **
Spend | $3,096.09
Clicks | 1,703
Impressions | 155,531
Leads | 177
CPL | $20
CPC | $1.95
CTR | 1%

The Leap social campaign ran from the 1st of May until the 30th of June.
It has contributed to 1.7k clicks to the website.
177 leads were achieved throughout the campaign, sitting at a $20 CPL.
Notably, the conversion rate for the campaign has been particularly strong, sitting at 10%.
In terms of targeting, the Western audience has performed best, with 103 leads at a $17 CPL.
However, the Northern audience still performed strongly, with 73 leads at a $19 CPL.
The deposit image has performed at the lowest CPL of $16.
We'd recommend using different variations of images with a similar messaging for future campaigns.

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Leap Fortnightly Update: 19th Jun

3rd Jun - 16th Jun

Leap | Search 3rd June - 16th June
Spend | $475.55
Clicks | 525
Impressions | 1,007
Leads | 15
CPL | $32
CPC | $2.24
CTR | 52.14%

This fortnight was the first full period of activity on search.
Just over 500 clicks were received this fortnight, at a strong 50% CTR.
15 leads were achieved during this period.
This sits at a strong $32 CPL which is a 50% decrease from before the billboard campaign started.

** Leap | Social 3rd June - 16th June**
Spend | $816.92
Clicks | 470
Impressions | 42,519
Leads | 54
CPL | $15
CPC | $1.74
CTR | 1.11%

The Leap social campaign continues to achieve strong results, with 54 leads at a strong $15 CPL.
This is consistent from last fortnight's results which achieved 50 leads at a $15 CPL.
Since allocating more spend towards the Western audience, it has continued to achieve the best results, with 33 leads at a $14 CPL.
Therefore, we have shifted more budget towards this audience again.

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Leap Monthly Update: 5th Jun

1st May - 31st May

Leap | Social 1st May - 31st May
Spend | $1,754.19
Clicks | 783
Impressions | 69,631
Leads | 76
CPL | $23
CPC | $2.24
CTR | 1.12%

The Leap campaign started at the beginning of May.
After running 2 different landing pages as a test, we have decided to only keep the Form page, as it had stronger results.
The campaign has achieved a total of 76 leads, with 75 coming from the Form page ads.
This sits at a very strong $18 CPL!
In terms of targeting, both our Northern and Western audiences achieved 38 leads each.
However, the Western audience performed at a slightly stronger CPL of $17 - we have shifted budget towards this audience.
In terms of creatives, V5 (deposit image) has performed at the lowest CPL of $14, achieving 58 leads.

**Leap | Search **

Search activity started on May 23rd.
Since then it has served 291 impressions, for a total of 133 clicks to the website.
We have seen a notable increase in impressions and traffic since the start of the week, which correlates with the outdoor campaign starting this week.
Our impression share is also now sitting at 96%, which means we are showing our ads almost 100% of the time someone searches for our terms.
Lastly, 3 leads have been achieved since the start of the week.

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Fornightly Update: 17 May

1 May - 12 May 24

Social

The campaign was set live on the 1st of May.
We started with 1 campaign redirecting to the Form page and then introduced a second campaign redirecting to the Leap Year webpage, to compare performance between the 2 landing pages.
Since then, the Form page has achieved 9 leads at a $52 CPL, while the Leap Year page campaign has not converted.
On top of that, the sessions landing on the form page were 50% more engaged than the other landing page.
Therefore, we have paused the Leap year webpage campaign.
In terms of targeting, the Northern audience has performed best, with 5 leads at a $60 CPL - we have shifted budget accordingly.
Out of the 4 ads we had in rotation so far, V2 is the one that has achieved all the leads, at a $64 CPL.

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